Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 12 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 12 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 76 | 117 | 108 |
| Rank change year-on-year | +41 | -9 | -29 |
| Contract jobs citing Marketing | 1,198 | 1,292 | 2,224 |
| As % of all contract jobs advertised in the UK | 2.79% | 2.22% | 2.54% |
| As % of the General category | 4.80% | 3.80% | 4.51% |
| Number of daily rates quoted | 706 | 884 | 1,540 |
| 10th Percentile | £219 | £238 | £313 |
| 25th Percentile | £338 | £400 | £418 |
| Median daily rate (50th Percentile) | £475 | £525 | £525 |
| Median % change year-on-year | -9.52% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £771 | £725 | £738 |
| UK excluding London median daily rate | £500 | £513 | £500 |
| % change year-on-year | -2.44% | +2.50% | +5.26% |
| Number of hourly rates quoted | 76 | 37 | 46 |
| 10th Percentile | £13.41 | £21.98 | £20.25 |
| 25th Percentile | £18.64 | £24.25 | £29.25 |
| Median hourly rate | £34.75 | £37.00 | £38.75 |
| Median % change year-on-year | -6.08% | -4.52% | +21.09% |
| 75th Percentile | £47.38 | £52.75 | £53.25 |
| 90th Percentile | £68.75 | £63.75 | £63.75 |
| UK excluding London median hourly rate | £21.10 | £60.00 | £31.85 |
| % change year-on-year | -64.83% | +88.38% | -15.07% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,961 | 34,036 | 49,363 |
| As % of all contract IT jobs advertised in the UK | 58.04% | 58.51% | 56.34% |
| Number of daily rates quoted | 15,746 | 23,593 | 34,231 |
| 10th Percentile | £275 | £313 | £320 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +7.50% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £775 | £775 | £750 |
| UK excluding London median daily rate | £500 | £500 | £475 |
| % change year-on-year | - | +5.26% | +10.21% |
| Number of hourly rates quoted | 1,935 | 1,037 | 1,415 |
| 10th Percentile | £12.76 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.75 | £15.00 |
| Median hourly rate | £30.16 | £33.82 | £22.38 |
| Median % change year-on-year | -10.82% | +51.12% | -0.53% |
| 75th Percentile | £52.89 | £61.25 | £47.40 |
| 90th Percentile | £65.55 | £72.50 | £59.00 |
| UK excluding London median hourly rate | £28.50 | £29.00 | £19.00 |
| % change year-on-year | -1.72% | +52.63% | -5.00% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 12 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 12 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 12 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +33 | 1,098 | £470 | -10.48% | 2,516 |
| London | +48 | 602 | £450 | -12.20% | 1,055 |
| UK excluding London | +36 | 467 | £500 | -2.44% | 1,489 |
| Work from Home | +39 | 407 | £500 | -4.76% | 1,283 |
| South East | +9 | 179 | £425 | - | 372 |
| South West | -14 | 81 | £625 | +4.17% | 169 |
| North of England | +40 | 72 | £500 | - | 470 |
| East of England | +35 | 60 | £375 | -28.57% | 127 |
| Midlands | +7 | 41 | £475 | -5.00% | 276 |
| North West | +29 | 38 | £500 | +3.09% | 295 |
| West Midlands | +2 | 29 | £500 | -4.76% | 161 |
| Yorkshire | +25 | 26 | £450 | -14.29% | 145 |
| Scotland | +45 | 14 | £500 | -2.44% | 70 |
| Wales | +31 | 12 | £600 | +108.70% | 28 |
| East Midlands | +15 | 11 | £375 | +6.76% | 115 |
| Northern Ireland | - | 8 | - | - | 12 |
| North East | +18 | 5 | £533 | - | 32 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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