Marketing
UK

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 April 2024 with a comparison to the same period over the previous 2 years.

6 months to
28 Apr 2024
Same period 2023 Same period 2022
Rank 33 53 50
Rank change year-on-year +20 -3 +1
Permanent jobs citing Marketing 5,816 5,797 9,486
As % of all permanent jobs advertised in the UK 5.93% 5.57% 6.15%
As % of the General category 9.91% 8.12% 9.67%
Number of salaries quoted 2,969 2,388 3,853
10th Percentile £26,250 £31,512 £31,250
25th Percentile £32,500 £40,000 £41,250
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - -
75th Percentile £63,750 £77,500 £73,750
90th Percentile £80,000 £93,750 £93,650
UK excluding London median annual salary £42,000 £45,000 £47,500
% change year-on-year -6.67% -5.26% +5.56%

All General Skills
UK

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 58,714 71,372 98,132
As % of all permanent jobs advertised in the UK 59.85% 68.60% 63.59%
Number of salaries quoted 39,481 38,391 51,151
10th Percentile £27,500 £32,500 £32,500
25th Percentile £36,250 £43,750 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £101,250 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 28 April 2024.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +19 4,075 £42,000 -6.67% 1,515
England +4 3,971 £45,000 -18.18% 2,532
Work from Home +2 1,886 £45,000 -25.00% 1,141
Scotland +54 1,516 £42,500 +6.25% 82
London +14 1,429 £55,000 -15.38% 1,070
South East +12 811 £42,500 -2.30% 383
North of England -23 634 £42,500 -15.00% 475
Midlands +47 449 £40,000 -5.88% 259
North West +59 354 £45,000 -5.26% 281
South West +7 340 £43,500 -3.33% 184
West Midlands +53 263 £40,000 -11.11% 148
Yorkshire -23 256 £40,000 -23.81% 149
East of England -11 251 £37,500 -34.78% 140
East Midlands +40 186 £39,000 +2.63% 111
Wales -34 40 £50,000 -4.76% 23
Northern Ireland +26 36 £35,000 -46.15% 16
North East -40 24 £39,500 -1.25% 49

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 323 (5.55%) Apache Spark
2 224 (3.85%) CMS
3 189 (3.25%) WordPress
4 107 (1.84%) SharePoint
5 76 (1.31%) Apache Airflow
6 67 (1.15%) Microsoft Exchange
7 59 (1.01%) Apache
8 57 (0.98%) Confluence
9 39 (0.67%) SAS
10 37 (0.64%) FileNet
11 19 (0.33%) Drupal
11 19 (0.33%) nginx
12 18 (0.31%) Umbraco
13 17 (0.29%) Cloud Foundry
13 17 (0.29%) IIS
14 12 (0.21%) Headless CMS
15 11 (0.19%) Adobe Experience Manager
15 11 (0.19%) CICS
16 8 (0.14%) Joomla!
17 5 (0.086%) Oracle Application Server
Applications
1 325 (5.59%) Microsoft Excel
2 270 (4.64%) Microsoft Office
3 190 (3.27%) Microsoft PowerPoint
4 140 (2.41%) Photoshop
5 91 (1.56%) Adobe Creative Suite
6 90 (1.55%) Adobe Illustrator
7 85 (1.46%) InDesign
8 70 (1.20%) Spreadsheet
9 46 (0.79%) Adobe After Effects
10 36 (0.62%) Adobe Premiere
11 33 (0.57%) Sketch
12 32 (0.55%) UserZoom
13 29 (0.50%) Trello
14 26 (0.45%) Adobe XD
15 16 (0.28%) SPSS
16 12 (0.21%) AutoCAD
17 10 (0.17%) MS Visio
18 9 (0.15%) CINEMA 4D
19 8 (0.14%) Blender
19 8 (0.14%) InVision
Business Applications
1 126 (2.17%) Dynamics CRM
2 66 (1.13%) Shopify
3 61 (1.05%) Magento
4 35 (0.60%) Endur
5 27 (0.46%) SDL Web 8
6 16 (0.28%) Adobe Campaign
7 14 (0.24%) Salesforce CRM
8 11 (0.19%) Sage 200
9 9 (0.15%) SAP CX
10 8 (0.14%) NetSuite
10 8 (0.14%) Payment Gateway
11 7 (0.12%) SAP S/4HANA
12 4 (0.069%) Dynamics NAV
12 4 (0.069%) MIS ActiveH
12 4 (0.069%) Sage 500
12 4 (0.069%) Sage X3
12 4 (0.069%) SAP CRM
12 4 (0.069%) SAP ERP
13 3 (0.052%) Raiser’s Edge
13 3 (0.052%) TrackWise
Cloud Services
1 828 (14.24%) AWS
2 442 (7.60%) Azure
3 369 (6.34%) Power Platform
4 241 (4.14%) SaaS
5 209 (3.59%) Google Analytics
6 170 (2.92%) Dynamics 365
7 153 (2.63%) Figma
8 147 (2.53%) Microsoft 365
9 99 (1.70%) GCP
10 97 (1.67%) Power Automate
11 88 (1.51%) PowerApps
12 76 (1.31%) Datadog
13 75 (1.29%) SurveyMonkey
14 65 (1.12%) Azure DevOps
15 61 (1.05%) GitHub
16 57 (0.98%) Serverless
17 55 (0.95%) Google Ads
18 48 (0.83%) Amazon S3
19 40 (0.69%) Adobe Creative Cloud
20 37 (0.64%) Snowflake
Communications & Networking
1 227 (3.90%) Broadband
2 82 (1.41%) Kerberos
3 43 (0.74%) DNS
3 43 (0.74%) Firewall
4 39 (0.67%) 5G
4 39 (0.67%) Wireless
5 35 (0.60%) Intranet
6 34 (0.58%) Network Security
7 29 (0.50%) Internet
8 25 (0.43%) Wi-Fi
9 22 (0.38%) Unified Communications
10 20 (0.34%) HTTP
11 19 (0.33%) WAN
12 18 (0.31%) DSL
12 18 (0.31%) SMS
13 16 (0.28%) MQTT
14 14 (0.24%) TCP/IP
15 13 (0.22%) FTP
15 13 (0.22%) LAN
15 13 (0.22%) LTE
Database & Business Intelligence
1 304 (5.23%) NoSQL
2 287 (4.93%) Big Data
2 287 (4.93%) Power BI
3 197 (3.39%) SQL Server
4 188 (3.23%) Tableau
5 162 (2.79%) Relational Database
6 96 (1.65%) MongoDB
7 90 (1.55%) Metadata
8 74 (1.27%) MySQL
9 63 (1.08%) Elasticsearch
10 61 (1.05%) Looker
11 57 (0.98%) Apache Cassandra
12 56 (0.96%) Data Lake
13 54 (0.93%) Data Warehouse
14 47 (0.81%) RDBMS
15 40 (0.69%) PostgreSQL
16 37 (0.64%) Azure SQL Database
17 34 (0.58%) Hadoop
18 30 (0.52%) SQL Server Reporting Services
19 29 (0.50%) DB2
Development Applications
1 216 (3.71%) Git
2 187 (3.22%) JIRA
3 184 (3.16%) Jenkins
4 73 (1.26%) Bitbucket
5 65 (1.12%) Artifactory
6 63 (1.08%) Visual Studio
7 45 (0.77%) GitLab
8 37 (0.64%) JUnit
9 33 (0.57%) TeamCity
10 28 (0.48%) JMeter
11 27 (0.46%) Moq
11 27 (0.46%) NUnit
12 21 (0.36%) Maven
13 20 (0.34%) Octopus Deploy
13 20 (0.34%) Subversion
14 19 (0.33%) Bitbucket Server
14 19 (0.33%) Jasmine
14 19 (0.33%) Mockito
15 18 (0.31%) SpecFlow
16 16 (0.28%) Eclipse
General
1 2,540 (43.67%) Finance
2 1,752 (30.12%) Inclusion and Diversity
3 1,729 (29.73%) Social Skills
4 1,576 (27.10%) Law
5 787 (13.53%) Analytical Skills
6 494 (8.49%) Advertising
7 484 (8.32%) Retail
8 290 (4.99%) Manufacturing
9 280 (4.81%) Public Sector
10 277 (4.76%) Presentation Skills
11 265 (4.56%) Legal
12 251 (4.32%) Financial Institution
13 239 (4.11%) Telecoms
14 234 (4.02%) Influencing Skills
15 226 (3.89%) Electronics
16 201 (3.46%) Organisational Skills
17 192 (3.30%) Banking
18 122 (2.10%) Games
19 100 (1.72%) Publishing
20 97 (1.67%) Investment Banking
Job Titles
1 1,023 (17.59%) Lead
2 997 (17.14%) Software Engineer
3 828 (14.24%) Senior
4 560 (9.63%) Developer
5 559 (9.61%) Lead Software Engineer
6 317 (5.45%) Analyst
7 301 (5.18%) Java Engineer
7 301 (5.18%) Java Software Engineer
8 211 (3.63%) Senior Software Engineer
9 202 (3.47%) Project Manager
10 201 (3.46%) Consultant
11 200 (3.44%) Python Engineer
12 194 (3.34%) Python Software Engineer
13 190 (3.27%) Designer
14 185 (3.18%) Lead Java Engineer
15 183 (3.15%) Engineering Manager
16 182 (3.13%) Architect
17 178 (3.06%) Software Engineering Manager
18 177 (3.04%) Development Manager
19 170 (2.92%) Senior Manager
Libraries, Frameworks & Software Standards
1 501 (8.61%) HTML
2 446 (7.67%) CSS
3 360 (6.19%) React
4 255 (4.38%) .NET
5 237 (4.07%) Spring
6 185 (3.18%) AngularJS
7 171 (2.94%) RESTful
8 166 (2.85%) Web Services
9 158 (2.72%) Spring Boot
10 142 (2.44%) Kafka
11 108 (1.86%) PySpark
12 106 (1.82%) XML
13 99 (1.70%) JSON
14 97 (1.67%) Node.js
15 96 (1.65%) ASP.NET
16 93 (1.60%) HTML5
17 82 (1.41%) GraphQL
18 77 (1.32%) REST
19 76 (1.31%) LDAP
20 75 (1.29%) jQuery
Miscellaneous
1 631 (10.85%) Cloud Native
2 554 (9.53%) Social Media
3 266 (4.57%) Product Ownership
4 251 (4.32%) Marketing Technology
5 248 (4.26%) Self-Motivation
6 237 (4.07%) Algorithms
7 219 (3.77%) Management Information System
8 200 (3.44%) Public Cloud
9 134 (2.30%) Reference Data
10 132 (2.27%) Market Risk
11 131 (2.25%) Blog
12 123 (2.11%) Graphic Design
13 118 (2.03%) Onboarding
14 103 (1.77%) Photography
15 93 (1.60%) Analytical Mindset
16 77 (1.32%) Mobile App
17 76 (1.31%) Driving Licence
18 70 (1.20%) IoT
19 67 (1.15%) Enterprise Cloud
20 60 (1.03%) Digital Media
Operating Systems
1 170 (2.92%) Windows
2 164 (2.82%) Linux
3 46 (0.79%) Windows Server
4 29 (0.50%) Android
5 27 (0.46%) Apple iOS
6 23 (0.40%) Unix
7 22 (0.38%) Windows 10
8 16 (0.28%) Mac OS
9 10 (0.17%) VMS
10 4 (0.069%) Windows Server 2012
11 3 (0.052%) Kali Linux
12 2 (0.034%) Embedded Linux
13 1 (0.017%) Windows Server 2016
13 1 (0.017%) Windows Server 2019
13 1 (0.017%) Windows Vista
Processes & Methodologies
1 1,872 (32.19%) Agile
2 1,422 (24.45%) Software Engineering
3 1,213 (20.86%) SDLC
4 1,074 (18.47%) Analytics
5 1,032 (17.74%) CI/CD
6 979 (16.83%) Operational Stability
7 964 (16.57%) Problem-Solving
8 863 (14.84%) Artificial Intelligence
9 843 (14.49%) Digital Marketing
10 776 (13.34%) Machine Learning
11 693 (11.92%) Decision-Making
12 670 (11.52%) Project Management
13 620 (10.66%) Community of Practice
14 577 (9.92%) CRM
15 576 (9.90%) Roadmaps
16 563 (9.68%) User Experience
17 532 (9.15%) Business Intelligence
18 467 (8.03%) Mentoring
19 458 (7.87%) Computer Science
20 445 (7.65%) Business Development
Programming Languages
1 992 (17.06%) SQL
2 855 (14.70%) Java
3 840 (14.44%) Python
4 596 (10.25%) JavaScript
5 274 (4.71%) C#
6 209 (3.59%) Scala
7 174 (2.99%) PHP
8 158 (2.72%) TypeScript
9 116 (1.99%) R
10 108 (1.86%) Go
11 103 (1.77%) C
12 77 (1.32%) C++
13 72 (1.24%) T-SQL
14 65 (1.12%) Prolog
14 65 (1.12%) SPARQL
15 53 (0.91%) PL/SQL
16 43 (0.74%) PowerShell
17 42 (0.72%) VB
18 31 (0.53%) Bash
19 26 (0.45%) Embedded C
Qualifications
1 1,188 (20.43%) Degree
2 182 (3.13%) Master's Degree
3 142 (2.44%) DBS Check
4 122 (2.10%) Computer Science Degree
5 68 (1.17%) PhD
6 63 (1.08%) MBA
7 57 (0.98%) Microsoft Certification
7 57 (0.98%) Security Cleared
8 41 (0.70%) SC Cleared
9 30 (0.52%) PMI Certification
10 24 (0.41%) CISSP
11 23 (0.40%) AWS Certification
11 23 (0.40%) HND
11 23 (0.40%) PMP
12 19 (0.33%) ACCA
13 18 (0.31%) Azure Certification
14 16 (0.28%) CISM
15 15 (0.26%) HNC
16 13 (0.22%) BPSS Clearance
17 12 (0.21%) CISA
Quality Assurance & Compliance
1 170 (2.92%) QA
2 165 (2.84%) Accessibility
3 77 (1.32%) Data Quality
4 74 (1.27%) GDPR
5 69 (1.19%) PMO
6 64 (1.10%) SLA
7 61 (1.05%) Actionable Recommendations
8 25 (0.43%) NIST
9 23 (0.40%) ISO/IEC 27001
10 16 (0.28%) WCAG
11 14 (0.24%) ISO 9001
12 13 (0.22%) GRC
13 12 (0.21%) California Consumer Privacy Act
14 8 (0.14%) GMP
15 7 (0.12%) PCI DSS
16 4 (0.069%) IEC 61131
16 4 (0.069%) JTAG
17 3 (0.052%) GAMP
17 3 (0.052%) IFRS
17 3 (0.052%) PSD2
System Software
1 102 (1.75%) Active Directory
2 93 (1.60%) Docker
3 49 (0.84%) Firmware
4 23 (0.40%) VMware Infrastructure
5 19 (0.33%) HDFS
5 19 (0.33%) Hyper-V
6 15 (0.26%) Embedded Firmware
7 11 (0.19%) Time Sharing Option
8 7 (0.12%) Virtual Machines
9 3 (0.052%) NFS
10 1 (0.017%) VMware NSX
Systems Management
1 224 (3.85%) Kubernetes
2 145 (2.49%) Terraform
3 87 (1.50%) Grafana
4 55 (0.95%) Prometheus
5 8 (0.14%) Active Directory Federation Services
5 8 (0.14%) SCCM
6 7 (0.12%) Microsoft Intune
7 6 (0.10%) Ansible
8 5 (0.086%) Jamf Pro
8 5 (0.086%) Puppet
8 5 (0.086%) Rancher
8 5 (0.086%) Single Sign-On
9 4 (0.069%) CSIRT
9 4 (0.069%) Progress Chef
10 3 (0.052%) Autotask
10 3 (0.052%) Nessus
10 3 (0.052%) Nmap
11 2 (0.034%) Argo
11 2 (0.034%) Nagios
12 1 (0.017%) Systems Management Server (SMS)
Vendors
1 743 (12.78%) Microsoft
2 362 (6.22%) Google
3 316 (5.43%) Adobe
4 253 (4.35%) Oracle
5 217 (3.73%) SAP
6 174 (2.99%) Salesforce
7 117 (2.01%) Databricks
8 115 (1.98%) Facebook
9 95 (1.63%) Splunk
10 90 (1.55%) Dynatrace
11 64 (1.10%) Qualtrics
12 51 (0.88%) Instagram
12 51 (0.88%) Sybase
13 47 (0.81%) HubSpot
14 45 (0.77%) TikTok
14 45 (0.77%) YouTube
15 39 (0.67%) Twitter
16 38 (0.65%) Alteryx
17 33 (0.57%) Salesforce Marketing Cloud
17 33 (0.57%) TIBCO