Customer Relationship Management (CRM)
UK

The following table provides summary statistics for contract job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited CRM over the 6 months to 15 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
15 May 2024
Same period 2023 Same period 2022
Rank 104 137 123
Rank change year-on-year +33 -14 -9
Contract jobs citing CRM 886 1,096 1,914
As % of all contract jobs advertised in the UK 2.08% 1.92% 2.19%
As % of the Processes & Methodologies category 2.42% 2.14% 2.42%
Number of daily rates quoted 571 763 1,331
10th Percentile £350 £370 £370
25th Percentile £418 £450 £437
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - +10.53%
75th Percentile £600 £638 £633
90th Percentile £675 £738 £725
UK excluding London median daily rate £500 £525 £500
% change year-on-year -4.76% +5.00% +11.11%
Number of hourly rates quoted 24 25 25
10th Percentile £12.20 £13.50 -
25th Percentile £13.00 £15.25 £16.25
Median hourly rate £13.50 £20.00 £16.50
Median % change year-on-year -32.50% +21.21% +15.79%
75th Percentile £27.63 £35.00 £20.00
90th Percentile £61.98 £46.85 £35.10
UK excluding London median hourly rate £13.19 £18.50 £16.50
% change year-on-year -28.73% +12.12% +26.92%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,687 51,295 79,236
As % of all contract IT jobs advertised in the UK 86.22% 89.83% 90.60%
Number of daily rates quoted 23,611 35,552 55,630
10th Percentile £300 £325 £343
25th Percentile £413 £438 £430
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.16%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £476
% change year-on-year - +5.04% +8.51%
Number of hourly rates quoted 2,428 1,693 1,906
10th Percentile £12.75 £10.77 £12.50
25th Percentile £16.00 £16.13 £15.63
Median hourly rate £36.05 £36.00 £25.68
Median % change year-on-year +0.13% +40.19% +4.82%
75th Percentile £60.00 £65.00 £49.52
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.98%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing CRM.

Daily rate trend for CRM in the UK

CRM
Daily Rate Histogram

Daily rate distribution for jobs citing CRM over the 6 months to 15 May 2024.

Daily rate histogram for CRM in the UK

CRM
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing CRM.

Hourly rate trend for CRM in the UK

CRM
Hourly Rate Histogram

Hourly rate distribution of jobs citing CRM over the 6 months to 15 May 2024.

Hourly rate histogram for CRM in the UK

CRM
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing CRM within the UK over the 6 months to 15 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +30 750 £500 -4.76% 1,256
UK excluding London +14 388 £500 -4.76% 881
London +41 378 £513 -6.82% 400
Work from Home +42 366 £500 - 580
North of England +27 111 £500 -2.44% 238
South East -21 108 £500 -4.76% 248
Midlands +14 65 £542 +8.30% 178
North West +14 61 £500 - 141
South West +42 55 £500 -2.44% 89
West Midlands +8 53 £542 +14.00% 92
Yorkshire +27 43 £513 -6.82% 75
Scotland +59 42 £510 +2.00% 34
East of England +25 29 £425 -15.00% 78
East Midlands +13 12 £500 +2.56% 84
Wales +20 6 £200 -57.89% 31
North East +11 6 £533 +12.11% 25

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (2.93%) SharePoint
2 20 (2.26%) CMS
3 10 (1.13%) Confluence
4 7 (0.79%) SAS
5 6 (0.68%) Microsoft Exchange
6 4 (0.45%) Adobe Experience Manager
7 3 (0.34%) govService
8 2 (0.23%) Apache Spark
8 2 (0.23%) Headless CMS
9 1 (0.11%) Anypoint
9 1 (0.11%) Apache
9 1 (0.11%) Apache Airflow
9 1 (0.11%) BizTalk Server
9 1 (0.11%) Cloud Foundry
9 1 (0.11%) Moodle
9 1 (0.11%) MQSeries
9 1 (0.11%) NetWeaver
9 1 (0.11%) Sitecore CMS
Applications
1 36 (4.06%) Microsoft Excel
2 15 (1.69%) Microsoft Office
3 11 (1.24%) Chatbot
4 8 (0.90%) MS Visio
5 6 (0.68%) Microsoft PowerPoint
6 3 (0.34%) Photoshop
6 3 (0.34%) Spreadsheet
7 2 (0.23%) Microsoft Project
Business Applications
1 291 (32.84%) Dynamics CRM
2 47 (5.30%) Salesforce CRM
3 19 (2.14%) SAP S/4HANA
4 14 (1.58%) NetSuite
5 10 (1.13%) Shopify
6 9 (1.02%) SAP CRM
7 7 (0.79%) SAP SD
8 6 (0.68%) Dynamics AX
8 6 (0.68%) Siebel CRM
9 5 (0.56%) Oracle Applications
10 3 (0.34%) Adobe Campaign
10 3 (0.34%) SAP Hybris
10 3 (0.34%) SAP PM
11 2 (0.23%) JDE OneWorld
11 2 (0.23%) Magento
11 2 (0.23%) Oracle Payables
11 2 (0.23%) Oracle Receivables
11 2 (0.23%) PeopleSoft CRM
11 2 (0.23%) SAP ERP
11 2 (0.23%) SAP IS-U
Cloud Services
1 205 (23.14%) Dynamics 365
2 188 (21.22%) Azure
3 137 (15.46%) Power Platform
4 54 (6.09%) Power Automate
5 49 (5.53%) Azure DevOps
6 41 (4.63%) Microsoft 365
7 40 (4.51%) AWS
7 40 (4.51%) PowerApps
8 28 (3.16%) SaaS
9 22 (2.48%) Serverless
10 21 (2.37%) GCP
11 17 (1.92%) Azure Data Factory
12 16 (1.81%) Salesforce Sales Cloud
13 14 (1.58%) Salesforce Service Cloud
14 12 (1.35%) OCI
15 11 (1.24%) Azure Functions
15 11 (1.24%) Azure Synapse Analytics
15 11 (1.24%) Cloud Computing
15 11 (1.24%) GitHub
15 11 (1.24%) Twilio
Communications & Networking
1 13 (1.47%) VoIP
2 11 (1.24%) CTI
2 11 (1.24%) Internet
3 9 (1.02%) Wi-Fi
4 6 (0.68%) 5G
4 6 (0.68%) WAN
5 5 (0.56%) Intranet
5 5 (0.56%) VPN
6 4 (0.45%) MPLS
6 4 (0.45%) SMS
7 3 (0.34%) ADSL
7 3 (0.34%) Broadband
7 3 (0.34%) Ethernet
7 3 (0.34%) Firewall
7 3 (0.34%) LAN
7 3 (0.34%) PSTN
8 2 (0.23%) Softphone
8 2 (0.23%) Wireless
9 1 (0.11%) FTP
9 1 (0.11%) TCP/IP
Database & Business Intelligence
1 77 (8.69%) Power BI
2 32 (3.61%) Data Warehouse
3 29 (3.27%) SQL Server
4 28 (3.16%) Tableau
5 20 (2.26%) Data Lake
6 16 (1.81%) NoSQL
7 15 (1.69%) SQL Server Integration Services
8 12 (1.35%) MySQL
9 10 (1.13%) GIS
9 10 (1.13%) Relational Database
10 5 (0.56%) DynamoDB
10 5 (0.56%) Oracle Reports
11 4 (0.45%) Data Mining
11 4 (0.45%) PostgreSQL
11 4 (0.45%) Power Query
11 4 (0.45%) Siebel EIM
12 3 (0.34%) Big Data
12 3 (0.34%) Data Mart
12 3 (0.34%) SAS Enterprise Guide
12 3 (0.34%) SQL Server Reporting Services
Development Applications
1 57 (6.43%) JIRA
2 17 (1.92%) Jenkins
3 13 (1.47%) Git
4 12 (1.35%) Visual Studio Code
5 10 (1.13%) GitLab
6 9 (1.02%) ERwin
7 7 (0.79%) JUnit
7 7 (0.79%) SQL Server Management Studio (SSMS)
8 6 (0.68%) Postman
8 6 (0.68%) Selenium
9 5 (0.56%) Cucumber
10 4 (0.45%) CircleCI
10 4 (0.45%) REST Assured
10 4 (0.45%) TestNG
10 4 (0.45%) Zephyr
11 3 (0.34%) IntelliJ
11 3 (0.34%) Maven
11 3 (0.34%) SoapUI
11 3 (0.34%) Team Foundation Server
11 3 (0.34%) TestComplete
General
1 285 (32.17%) Social Skills
2 173 (19.53%) Finance
3 154 (17.38%) Marketing
4 67 (7.56%) Retail
5 53 (5.98%) Analytical Skills
6 49 (5.53%) Public Sector
7 38 (4.29%) Billing
8 33 (3.72%) Telecoms
9 24 (2.71%) Local Government
10 22 (2.48%) Banking
11 20 (2.26%) Manufacturing
12 17 (1.92%) Legal
13 14 (1.58%) Back Office
14 12 (1.35%) Influencing Skills
15 10 (1.13%) Inclusion and Diversity
15 10 (1.13%) Law
15 10 (1.13%) Organisational Skills
15 10 (1.13%) Pharmaceutical
16 9 (1.02%) Presentation Skills
17 5 (0.56%) Documentation Skills
Job Titles
1 164 (18.51%) Analyst
2 130 (14.67%) Developer
3 128 (14.45%) Architect
4 98 (11.06%) Consultant
5 88 (9.93%) Business Analyst
6 82 (9.26%) Project Manager
7 78 (8.80%) Senior
8 57 (6.43%) Solutions Architect
9 56 (6.32%) Lead
10 38 (4.29%) CRM Consultant
11 34 (3.84%) Dynamics 365 Consultant
12 28 (3.16%) CRM Analyst
13 25 (2.82%) CRM Manager
13 25 (2.82%) Data Analyst
14 24 (2.71%) Salesforce Developer
15 22 (2.48%) Dynamics CRM Consultant
15 22 (2.48%) Functional Consultant
16 21 (2.37%) CRM Business Analyst
16 21 (2.37%) Dynamics 365 Architect
16 21 (2.37%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 54 (6.09%) .NET
2 28 (3.16%) JSON
3 27 (3.05%) Lightning Web Components
3 27 (3.05%) Middleware
4 25 (2.82%) HTML
5 23 (2.60%) Web Services
6 22 (2.48%) Node.js
6 22 (2.48%) REST
7 21 (2.37%) CSS
8 19 (2.14%) XML
9 17 (1.92%) .NET Framework
10 16 (1.81%) React
11 11 (1.24%) jQuery
12 10 (1.13%) SOAP
13 9 (1.02%) J2EE
13 9 (1.02%) RESTful
14 8 (0.90%) Microsoft Graph
14 8 (0.90%) React Native
15 7 (0.79%) Entity Framework
15 7 (0.79%) WCF
Miscellaneous
1 58 (6.55%) Management Information System
2 55 (6.21%) Product Ownership
3 38 (4.29%) Cyber Defence
4 37 (4.18%) Cyber Kill Chain
5 36 (4.06%) Cyber Threat
6 33 (3.72%) Legacy Systems
7 21 (2.37%) Marketing Technology
8 16 (1.81%) IVR
9 13 (1.47%) Enterprise Software
10 12 (1.35%) Virtual Team
11 10 (1.13%) Data Protection Act
12 9 (1.02%) Social Media
13 8 (0.90%) Onboarding
14 7 (0.79%) Data Structures
14 7 (0.79%) Digital Signage
14 7 (0.79%) EPoS
14 7 (0.79%) Self-Motivation
15 6 (0.68%) Life Science
15 6 (0.68%) Security Operations Centre
16 5 (0.56%) Public Cloud
Operating Systems
1 11 (1.24%) Windows
2 7 (0.79%) Apple iOS
2 7 (0.79%) Windows 10
2 7 (0.79%) Windows 7
3 2 (0.23%) Windows Server
4 1 (0.11%) Linux
4 1 (0.11%) Mac OS
4 1 (0.11%) Unix
Processes & Methodologies
1 243 (27.43%) Agile
2 138 (15.58%) Migration
3 109 (12.30%) Problem-Solving
4 108 (12.19%) DevOps
5 100 (11.29%) Stakeholder Management
6 97 (10.95%) Business Intelligence
7 94 (10.61%) Customer Service
8 92 (10.38%) Data Migration
9 91 (10.27%) ERP
10 81 (9.14%) Analytics
11 74 (8.35%) Data Modelling
12 70 (7.90%) Scrum
13 67 (7.56%) Project Management
14 60 (6.77%) Use Case
15 57 (6.43%) Customer Experience
16 56 (6.32%) Case Management
16 56 (6.32%) E-Commerce
17 54 (6.09%) Roadmaps
18 52 (5.87%) User Acceptance Testing
19 51 (5.76%) Project Delivery
Programming Languages
1 125 (14.11%) SQL
2 77 (8.69%) JavaScript
3 49 (5.53%) C#
4 29 (3.27%) Java
5 26 (2.93%) Apex Code
5 26 (2.93%) Python
6 21 (2.37%) PL/SQL
7 16 (1.81%) TypeScript
8 12 (1.35%) SOQL
9 5 (0.56%) PowerShell
9 5 (0.56%) T-SQL
10 3 (0.34%) R
11 2 (0.23%) C
11 2 (0.23%) Data Analysis Expressions
11 2 (0.23%) Go
11 2 (0.23%) PHP
11 2 (0.23%) Scala
12 1 (0.11%) ABAP
12 1 (0.11%) C++
12 1 (0.11%) VBA
Qualifications
1 70 (7.90%) Degree
2 69 (7.79%) Security Cleared
3 38 (4.29%) DV Cleared
4 22 (2.48%) SC Cleared
5 21 (2.37%) Master's Degree
6 14 (1.58%) Microsoft Certification
7 13 (1.47%) Azure Certification
8 12 (1.35%) Computer Science Degree
9 10 (1.13%) AWS Certification
10 9 (1.02%) AWS Certified Solutions Architect
11 6 (0.68%) BPSS Clearance
11 6 (0.68%) PMP
12 5 (0.56%) PMI Certification
13 4 (0.45%) ISTQB
14 3 (0.34%) BC Cleared
15 2 (0.23%) CBAP
15 2 (0.23%) ISEB
15 2 (0.23%) ISTQB Foundation Certification
15 2 (0.23%) PRINCE2 Certification
15 2 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 54 (6.09%) Data Quality
2 50 (5.64%) QA
3 40 (4.51%) GDPR
4 38 (4.29%) NIST
5 37 (4.18%) NIST 800
6 16 (1.81%) PCI DSS
7 15 (1.69%) SLA
8 8 (0.90%) HIPAA
8 8 (0.90%) SOC 2
9 7 (0.79%) Accessibility
9 7 (0.79%) PMO
10 3 (0.34%) ISO 20022
11 2 (0.23%) Actionable Recommendations
11 2 (0.23%) Disclosure Scotland
12 1 (0.11%) DICOM
12 1 (0.11%) GxP
12 1 (0.11%) HL7
System Software
1 18 (2.03%) Active Directory
2 8 (0.90%) Docker
3 1 (0.11%) Firmware
Systems Management
1 5 (0.56%) Kibana
1 5 (0.56%) Kubernetes
2 3 (0.34%) Single Sign-On
3 2 (0.23%) Active Directory Federation Services
3 2 (0.23%) Terraform
4 1 (0.11%) Amdocs OSS
4 1 (0.11%) logstash
4 1 (0.11%) Microsoft Intune
4 1 (0.11%) Systems Management Server (SMS)
Vendors
1 265 (29.91%) Microsoft
2 152 (17.16%) Salesforce
3 73 (8.24%) SAP
4 42 (4.74%) Oracle
5 21 (2.37%) Avaloq
5 21 (2.37%) Google
6 16 (1.81%) Cisco
7 15 (1.69%) Salesforce Marketing Cloud
8 14 (1.58%) Adobe
9 13 (1.47%) Pardot
10 11 (1.24%) Avaya
10 11 (1.24%) Genesys
10 11 (1.24%) Informatica
10 11 (1.24%) MuleSoft
11 10 (1.13%) HubSpot
12 9 (1.02%) Siebel
13 7 (0.79%) Databricks
13 7 (0.79%) Marketo
14 5 (0.56%) Cognizant
14 5 (0.56%) IFS