Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 15 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 15 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 420 | 412 | 560 |
| Rank change year-on-year | -8 | +148 | -60 |
| Contract jobs citing Advertising | 154 | 310 | 305 |
| As % of all contract jobs advertised in the UK | 0.36% | 0.54% | 0.35% |
| As % of the General category | 0.62% | 0.93% | 0.62% |
| Number of daily rates quoted | 95 | 237 | 222 |
| 10th Percentile | £200 | £263 | £313 |
| 25th Percentile | £260 | £400 | £413 |
| Median daily rate (50th Percentile) | £400 | £500 | £500 |
| Median % change year-on-year | -20.00% | - | +11.11% |
| 75th Percentile | £550 | £600 | £601 |
| 90th Percentile | £600 | £694 | £700 |
| UK excluding London median daily rate | £369 | £475 | £545 |
| % change year-on-year | -22.37% | -12.84% | +37.97% |
| Number of hourly rates quoted | 14 | 12 | 13 |
| 10th Percentile | £6.57 | £23.03 | £20.25 |
| 25th Percentile | £14.88 | £35.00 | £32.50 |
| Median hourly rate | £39.75 | £39.77 | £40.50 |
| Median % change year-on-year | -0.05% | -1.80% | +16.11% |
| 75th Percentile | £50.00 | £50.50 | £51.75 |
| 90th Percentile | £63.34 | £53.58 | £65.35 |
| UK excluding London median hourly rate | £15.11 | £43.00 | £17.00 |
| % change year-on-year | -64.87% | +152.94% | - |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,707 | 33,460 | 49,314 |
| As % of all contract IT jobs advertised in the UK | 58.06% | 58.60% | 56.39% |
| Number of daily rates quoted | 15,592 | 23,193 | 34,217 |
| 10th Percentile | £275 | £313 | £320 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +7.50% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £775 | £775 | £750 |
| UK excluding London median daily rate | £500 | £500 | £475 |
| % change year-on-year | - | +5.26% | +9.20% |
| Number of hourly rates quoted | 1,917 | 1,020 | 1,414 |
| 10th Percentile | £12.75 | £13.41 | £12.50 |
| 25th Percentile | £15.46 | £17.99 | £15.00 |
| Median hourly rate | £30.00 | £33.60 | £22.45 |
| Median % change year-on-year | -10.72% | +49.68% | -0.22% |
| 75th Percentile | £52.50 | £61.25 | £47.43 |
| 90th Percentile | £66.25 | £72.55 | £60.00 |
| UK excluding London median hourly rate | £28.25 | £29.00 | £19.00 |
| % change year-on-year | -2.59% | +52.63% | -4.76% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 15 May 2024.
Advertising
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 15 May 2024.
Advertising
Top 14 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 15 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -25 | 152 | £400 | -20.00% | 618 |
| London | +46 | 101 | £425 | -16.05% | 258 |
| UK excluding London | -26 | 49 | £369 | -22.37% | 387 |
| Work from Home | +26 | 40 | £420 | -20.00% | 286 |
| South East | +5 | 15 | £350 | +7.69% | 102 |
| North of England | +21 | 11 | £425 | +70.00% | 116 |
| South West | +1 | 9 | £345 | -23.33% | 40 |
| Midlands | -9 | 9 | £260 | -58.40% | 76 |
| North West | +17 | 6 | £325 | +30.00% | 67 |
| East of England | +9 | 5 | £400 | -11.11% | 42 |
| East Midlands | - | 5 | £500 | - | 33 |
| West Midlands | -4 | 4 | £255 | -62.22% | 43 |
| Yorkshire | +21 | 3 | £475 | +46.15% | 39 |
| North East | +13 | 2 | £325 | +96.97% | 13 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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