Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 10 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
10 May 2024
Same period 2023 Same period 2022
Rank 298 433 205
Rank change year-on-year +135 -228 +91
Permanent jobs citing Advertising 979 730 3,150
As % of all permanent jobs advertised in the UK 0.99% 0.72% 2.00%
As % of the General category 1.65% 1.06% 3.12%
Number of salaries quoted 669 593 1,380
10th Percentile £23,700 £27,000 £31,500
25th Percentile £32,500 £38,500 £42,500
Median annual salary (50th Percentile) £47,500 £52,500 £55,000
Median % change year-on-year -9.52% -4.55% -
75th Percentile £67,500 £71,250 £76,250
90th Percentile £81,250 £90,000 £90,000
UK excluding London median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - -5.26%

All General Skills
UK

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 59,322 68,855 101,002
As % of all permanent jobs advertised in the UK 59.79% 68.16% 64.21%
Number of salaries quoted 39,670 37,231 50,896
10th Percentile £27,500 £32,500 £32,500
25th Percentile £36,250 £43,162 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £72,500 £82,000 £80,000
90th Percentile £92,500 £102,000 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 10 May 2024.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 10 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +179 935 £47,875 -12.95% 625
Work from Home +128 537 £49,000 -10.91% 336
UK excluding London +119 534 £42,500 -5.56% 397
London +119 417 £65,000 +8.33% 255
South East +105 211 £49,000 +8.89% 107
North of England +123 119 £42,500 -27.66% 114
North West +56 89 £42,500 -33.33% 64
South West +19 83 £35,000 -22.22% 45
Midlands +33 67 £40,000 -20.00% 75
West Midlands +27 37 £40,000 -29.20% 46
East Midlands +6 29 £35,000 +9.38% 29
East of England +21 28 £43,500 +58.18% 41
Yorkshire +98 18 £32,500 -40.78% 38
Scotland -47 13 £32,500 -16.13% 19
Wales -52 13 £39,000 - 12
North East - 12 £42,500 - 14

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.45%) WordPress
2 21 (2.15%) SharePoint
3 15 (1.53%) CMS
3 15 (1.53%) Microsoft Exchange
4 6 (0.61%) Confluence
5 5 (0.51%) Umbraco
6 3 (0.31%) Joomla!
7 2 (0.20%) Apache Spark
7 2 (0.20%) SAS
8 1 (0.10%) Site Server
Applications
1 71 (7.25%) Microsoft Office
2 48 (4.90%) Microsoft Excel
3 44 (4.49%) Photoshop
4 27 (2.76%) Adobe Illustrator
5 24 (2.45%) Microsoft PowerPoint
6 23 (2.35%) InDesign
7 15 (1.53%) Adobe After Effects
8 14 (1.43%) Adobe Premiere
9 9 (0.92%) Adobe Creative Suite
10 4 (0.41%) 3ds Max
10 4 (0.41%) MS Visio
11 3 (0.31%) Final Cut Pro
11 3 (0.31%) InVision
11 3 (0.31%) ProjectWise
11 3 (0.31%) Sketch
11 3 (0.31%) Spreadsheet
12 2 (0.20%) AutoCAD
12 2 (0.20%) SPSS
13 1 (0.10%) CINEMA 4D
13 1 (0.10%) Microsoft Project
Business Applications
1 9 (0.92%) Shopify
2 3 (0.31%) Dynamics AX
3 2 (0.20%) Dynamics CRM
3 2 (0.20%) Farmplan
3 2 (0.20%) KEYPrime
3 2 (0.20%) Oracle Applications
4 1 (0.10%) Dynamics NAV
4 1 (0.10%) JDE EnterpriseOne
Cloud Services
1 152 (15.53%) Azure
2 56 (5.72%) Microsoft 365
3 43 (4.39%) Google Analytics
4 41 (4.19%) Power Platform
5 40 (4.09%) AWS
6 39 (3.98%) Google Ads
7 26 (2.66%) SaaS
8 20 (2.04%) Microsoft Advertising
9 12 (1.23%) Canva
10 10 (1.02%) Serverless
11 9 (0.92%) Azure DevOps
11 9 (0.92%) Entra ID
12 8 (0.82%) Google Workspace
13 7 (0.72%) Collibra
13 7 (0.72%) MailChimp
14 6 (0.61%) Amazon Cognito
14 6 (0.61%) Facebook Ads
14 6 (0.61%) GCP
15 5 (0.51%) Amazon CloudWatch
15 5 (0.51%) Amazon SQS
Communications & Networking
1 186 (19.00%) Broadband
2 14 (1.43%) Firewall
3 13 (1.33%) LAN
3 13 (1.33%) SAN
4 7 (0.72%) VPN
4 7 (0.72%) WAN
5 6 (0.61%) SMS
6 5 (0.51%) Wi-Fi
7 4 (0.41%) HTTP
8 3 (0.31%) DHCP
8 3 (0.31%) DNS
8 3 (0.31%) Intrusion Detection
9 2 (0.20%) Internet
9 2 (0.20%) Intranet
9 2 (0.20%) MPLS
9 2 (0.20%) Network Security
9 2 (0.20%) SNA
9 2 (0.20%) Unified Communications
9 2 (0.20%) VoIP
9 2 (0.20%) WLAN
Database & Business Intelligence
1 81 (8.27%) SQL Server
2 44 (4.49%) Azure SQL Database
3 38 (3.88%) Power BI
4 22 (2.25%) Tableau
5 17 (1.74%) Looker
6 14 (1.43%) PostgreSQL
7 6 (0.61%) Data Warehouse
7 6 (0.61%) DynamoDB
7 6 (0.61%) Relational Database
8 5 (0.51%) Big Data
8 5 (0.51%) EDMS
9 4 (0.41%) MySQL
9 4 (0.41%) SQL Server Reporting Services
10 3 (0.31%) Elasticsearch
10 3 (0.31%) MongoDB
11 2 (0.20%) BusinessObjects
11 2 (0.20%) NoSQL
11 2 (0.20%) Qlik Sense
11 2 (0.20%) RDBMS
12 1 (0.10%) DBAmp
Development Applications
1 15 (1.53%) Git
2 12 (1.23%) JIRA
3 5 (0.51%) Postman
4 3 (0.31%) Android Studio
5 2 (0.20%) GitLab
5 2 (0.20%) LabVIEW
6 1 (0.10%) Artifactory
6 1 (0.10%) Bitbucket
6 1 (0.10%) Cucumber
6 1 (0.10%) Jenkins
6 1 (0.10%) JUnit
6 1 (0.10%) Selenium
6 1 (0.10%) webpack
6 1 (0.10%) WiX
General
1 491 (50.15%) Marketing
2 254 (25.94%) Social Skills
3 141 (14.40%) Analytical Skills
4 114 (11.64%) Finance
5 89 (9.09%) Retail
6 54 (5.52%) German Language
7 51 (5.21%) Organisational Skills
8 39 (3.98%) Presentation Skills
9 35 (3.58%) Inclusion and Diversity
10 33 (3.37%) Manufacturing
11 29 (2.96%) Games
12 25 (2.55%) Legal
13 20 (2.04%) Brand Awareness
14 18 (1.84%) Mandarin Language
15 14 (1.43%) Banking
15 14 (1.43%) Law
16 11 (1.12%) Publishing
17 7 (0.72%) Aerospace
17 7 (0.72%) Prime Brokerage
18 6 (0.61%) Automotive
Job Titles
1 216 (22.06%) Lead
2 142 (14.50%) Developer
3 92 (9.40%) .NET Developer
4 88 (8.99%) Senior
5 67 (6.84%) Analyst
6 53 (5.41%) Graduate
7 43 (4.39%) Designer
8 34 (3.47%) IT Support
9 28 (2.86%) Infrastructure Engineer
9 28 (2.86%) Project Manager
10 24 (2.45%) C# Developer
10 24 (2.45%) Software Engineer
11 23 (2.35%) Architect
12 21 (2.15%) Solutions Architect
13 20 (2.04%) Azure Developer
13 20 (2.04%) C# .NET Developer
14 19 (1.94%) Senior Software Engineer
15 18 (1.84%) Consultant
16 17 (1.74%) Business Analyst
17 16 (1.63%) Coordinator
Libraries, Frameworks & Software Standards
1 108 (11.03%) HTML
2 105 (10.73%) .NET
3 89 (9.09%) HTML5
4 81 (8.27%) CSS
5 68 (6.95%) CSS3
6 67 (6.84%) .NET Core
6 67 (6.84%) ASP.NET
7 66 (6.74%) ASP.NET MVC
7 66 (6.74%) Blazor
8 45 (4.60%) Entity Framework
9 30 (3.06%) React
10 24 (2.45%) AngularJS
11 23 (2.35%) RESTful
12 22 (2.25%) EDI
13 21 (2.15%) ASP.NET Web API
13 21 (2.15%) LINQ
14 10 (1.02%) Node.js
15 7 (0.72%) .NET Framework
15 7 (0.72%) Lambda Expressions
15 7 (0.72%) Spring Boot
Miscellaneous
1 200 (20.43%) Marketing Technology
2 133 (13.59%) Social Media
3 84 (8.58%) Self-Motivation
4 63 (6.44%) Photography
5 61 (6.23%) Analytical Mindset
6 29 (2.96%) Greenfield Project
7 22 (2.25%) Digital Media
7 22 (2.25%) Enterprise Software
8 17 (1.74%) Blog
9 16 (1.63%) Onboarding
10 13 (1.33%) Graphic Design
10 13 (1.33%) Management Information System
11 12 (1.23%) Algorithms
11 12 (1.23%) Driving Licence
11 12 (1.23%) Video Editing
12 9 (0.92%) Animation
12 9 (0.92%) Blockchain
12 9 (0.92%) Derivative
12 9 (0.92%) Product Ownership
13 8 (0.82%) Data Centre
Operating Systems
1 50 (5.11%) Windows
2 21 (2.15%) Windows 10
3 20 (2.04%) Windows Server
4 11 (1.12%) Linux
5 4 (0.41%) Android
5 4 (0.41%) Windows 7
6 3 (0.31%) Ubuntu
7 2 (0.20%) VMS
8 1 (0.10%) Mac OS
8 1 (0.10%) Windows Server 2016
8 1 (0.10%) Windows Server 2019
Processes & Methodologies
1 286 (29.21%) Analytics
2 231 (23.60%) Digital Marketing
3 201 (20.53%) Agile
4 194 (19.82%) Data Strategy
5 188 (19.20%) Business Case
5 188 (19.20%) Use Case
6 186 (19.00%) Data Collection
6 186 (19.00%) Process Improvement
7 185 (18.90%) Matrix Organization
8 184 (18.79%) Regulatory Change
9 108 (11.03%) Full Stack Development
10 91 (9.30%) Problem-Solving
11 88 (8.99%) Project Management
12 66 (6.74%) MVC
13 58 (5.92%) Pay per click
14 57 (5.82%) Mathematics
15 56 (5.72%) Strategic Planning
16 51 (5.21%) TDD
17 50 (5.11%) Business Intelligence
18 45 (4.60%) BDD
Programming Languages
1 109 (11.13%) JavaScript
2 101 (10.32%) C#
2 101 (10.32%) SQL
3 49 (5.01%) Python
4 19 (1.94%) Java
5 17 (1.74%) PowerShell
5 17 (1.74%) TypeScript
6 10 (1.02%) PHP
7 8 (0.82%) R
8 7 (0.72%) VB
8 7 (0.72%) VB.NET
9 6 (0.61%) C++
10 3 (0.31%) Bash
10 3 (0.31%) C
10 3 (0.31%) Go
11 2 (0.20%) Scala
12 1 (0.10%) Google Apps Script
12 1 (0.10%) Rust
12 1 (0.10%) SOQL
12 1 (0.10%) VBA
Qualifications
1 153 (15.63%) Degree
2 59 (6.03%) DBS Check
3 12 (1.23%) Computer Science Degree
4 9 (0.92%) Security Cleared
5 7 (0.72%) ITIL Certification
5 7 (0.72%) Master's Degree
6 6 (0.61%) PMI Certification
7 5 (0.51%) CISM
7 5 (0.51%) CISSP
7 5 (0.51%) SC Cleared
8 4 (0.41%) CISA
8 4 (0.41%) HNC
9 3 (0.31%) CIPD
9 3 (0.31%) PhD
10 2 (0.20%) CCSA
10 2 (0.20%) DV Cleared
10 2 (0.20%) GIAC
10 2 (0.20%) HND
10 2 (0.20%) Postgraduate
10 2 (0.20%) SANS
Quality Assurance & Compliance
1 13 (1.33%) SLA
2 11 (1.12%) Accessibility
2 11 (1.12%) Data Quality
3 9 (0.92%) Actionable Recommendations
4 7 (0.72%) ISO/IEC 27001
5 6 (0.61%) GDPR
6 5 (0.51%) NIST
7 4 (0.41%) Cyber Essentials
7 4 (0.41%) GRC
7 4 (0.41%) ISO 22301
7 4 (0.41%) ISO 9001
7 4 (0.41%) QA
8 3 (0.31%) California Consumer Privacy Act
8 3 (0.31%) COBIT
8 3 (0.31%) PCI DSS
9 2 (0.20%) EMIR
9 2 (0.20%) FISMA
9 2 (0.20%) HIPAA
9 2 (0.20%) MiFID
9 2 (0.20%) Sarbanes-Oxley
System Software
1 27 (2.76%) Active Directory
2 13 (1.33%) Docker
3 10 (1.02%) VMware Infrastructure
4 8 (0.82%) vSphere
5 6 (0.61%) Hyper-V
6 3 (0.31%) KVM
7 2 (0.20%) Embedded Firmware
7 2 (0.20%) Firmware
7 2 (0.20%) Virtual Desktop
7 2 (0.20%) Virtual Machines
8 1 (0.10%) OpenAM
8 1 (0.10%) VMware ESXi
Systems Management
1 12 (1.23%) Kubernetes
2 11 (1.12%) SCCM
3 10 (1.02%) Terraform
4 6 (0.61%) Microsoft Intune
5 4 (0.41%) WSUS
6 3 (0.31%) Ansible
6 3 (0.31%) EMC NetWorker
6 3 (0.31%) Progress Chef
6 3 (0.31%) Puppet
7 2 (0.20%) CASB
8 1 (0.10%) Grafana
8 1 (0.10%) Istio
8 1 (0.10%) Jamf Pro
8 1 (0.10%) Kibana
8 1 (0.10%) logstash
Vendors
1 220 (22.47%) Microsoft
2 80 (8.17%) Google
3 70 (7.15%) Facebook
4 46 (4.70%) Adobe
5 28 (2.86%) VMware
6 27 (2.76%) YouTube
7 20 (2.04%) Apple
8 18 (1.84%) Instagram
9 12 (1.23%) TikTok
10 9 (0.92%) Twitter
11 8 (0.82%) Alteryx
11 8 (0.82%) Salesforce
12 7 (0.72%) Informatica
12 7 (0.72%) Oracle
13 6 (0.61%) EMC
13 6 (0.61%) HubSpot
13 6 (0.61%) Teradata
14 4 (0.41%) Palo Alto
14 4 (0.41%) Pinterest
14 4 (0.41%) Progress