Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 9 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 81 111 160
Rank change year-on-year +30 +49 -38
Permanent jobs citing CRM 3,235 3,135 4,146
As % of all permanent jobs advertised in the UK 3.26% 3.09% 2.64%
As % of the Processes & Methodologies category 3.81% 3.24% 2.76%
Number of salaries quoted 2,402 1,981 2,652
10th Percentile £26,250 £35,500 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £67,500 £77,500 £72,500
90th Percentile £83,175 £92,500 £90,000
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,809 96,894 150,102
As % of all permanent jobs advertised in the UK 85.57% 95.61% 95.67%
Number of salaries quoted 59,843 56,945 82,179
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,550
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 9 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +34 2,884 £50,000 -13.04% 1,196
UK excluding London +39 2,158 £47,500 -9.52% 839
Work from Home +15 1,325 £54,048 -6.00% 540
London +19 863 £60,000 -7.69% 377
South East +17 616 £47,500 -5.00% 226
North of England +52 537 £47,500 -10.80% 217
Midlands +60 428 £40,060 -17.78% 174
North West +52 320 £47,500 -13.64% 124
West Midlands +58 307 £40,060 -15.66% 95
East of England +51 208 £47,500 -17.39% 79
South West -2 201 £50,000 - 100
Yorkshire +39 166 £46,500 -7.00% 70
Scotland -19 133 £50,000 -14.69% 39
East Midlands +36 119 £37,500 -20.21% 76
North East +37 54 £57,500 +30.68% 26
Wales -8 30 £57,500 +21.05% 30
Northern Ireland +4 7 £57,500 -10.16% 12
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 212 (6.55%) SharePoint
2 127 (3.93%) CMS
3 63 (1.95%) Microsoft Exchange
4 56 (1.73%) IIS
5 49 (1.51%) Umbraco
6 47 (1.45%) Kentico
7 41 (1.27%) Headless CMS
8 38 (1.17%) Sitecore CMS
9 35 (1.08%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 10 (0.31%) Oracle Workflow
13 9 (0.28%) Apache Spark
14 7 (0.22%) Appian
14 7 (0.22%) BizTalk Server
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
17 3 (0.093%) Drupal
17 3 (0.093%) Smallworld
Applications
1 292 (9.03%) Microsoft Office
2 231 (7.14%) Microsoft Excel
3 72 (2.23%) Microsoft PowerPoint
4 35 (1.08%) Spreadsheet
5 34 (1.05%) MS Visio
6 18 (0.56%) Trello
7 15 (0.46%) Microsoft Project
8 10 (0.31%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 2 (0.062%) InDesign
12 1 (0.031%) Notion
Business Applications
1 831 (25.69%) Dynamics CRM
2 144 (4.45%) Salesforce CRM
3 45 (1.39%) Dynamics NAV
4 40 (1.24%) Siebel CRM
5 39 (1.21%) NetSuite
6 25 (0.77%) Dynamics AX
7 20 (0.62%) PlanetPress Connect
7 20 (0.62%) SAP CRM
8 17 (0.53%) SAP S/4HANA
9 15 (0.46%) Adobe Campaign
9 15 (0.46%) Raiser’s Edge
10 14 (0.43%) Sage 200
10 14 (0.43%) Shopify
11 13 (0.40%) NEC Housing
12 12 (0.37%) SAP CX
13 11 (0.34%) SAP SD
14 10 (0.31%) Dynamics GP
15 8 (0.25%) Sage 50
15 8 (0.25%) SAP WM
16 7 (0.22%) Oracle EBS
Cloud Services
1 740 (22.87%) Azure
2 620 (19.17%) Dynamics 365
3 573 (17.71%) Power Platform
4 238 (7.36%) Entra ID
5 220 (6.80%) Power Automate
6 209 (6.46%) Microsoft 365
7 205 (6.34%) PowerApps
8 152 (4.70%) Azure DevOps
9 120 (3.71%) SaaS
10 115 (3.55%) AWS
11 43 (1.33%) Google Analytics
12 41 (1.27%) Kontent
13 40 (1.24%) Serverless
14 38 (1.17%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 29 (0.90%) Azure Logic Apps
17 21 (0.65%) Azure Functions
18 20 (0.62%) OneDrive
19 19 (0.59%) WhatsApp
19 19 (0.59%) Zapier
Communications & Networking
1 218 (6.74%) Broadband
2 210 (6.49%) 5G
3 38 (1.17%) LAN
3 38 (1.17%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 26 (0.80%) HTTP
6 26 (0.80%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 21 (0.65%) TCP/IP
10 19 (0.59%) SMS
11 18 (0.56%) Intranet
12 16 (0.49%) SAN
13 15 (0.46%) Remote Desktop
14 13 (0.40%) DHCP
14 13 (0.40%) Network Security
15 10 (0.31%) Firewall
15 10 (0.31%) Wi-Fi
16 9 (0.28%) Internet
Database & Business Intelligence
1 306 (9.46%) Power BI
2 223 (6.89%) SQL Server
3 77 (2.38%) Power Query
4 71 (2.19%) MySQL
5 69 (2.13%) Data Warehouse
6 64 (1.98%) SQL Server Reporting Services
7 56 (1.73%) SQL Server Integration Services
8 39 (1.21%) Data Lake
9 36 (1.11%) Tableau
10 32 (0.99%) Oracle BI EE
10 32 (0.99%) Siebel EIM
11 26 (0.80%) NoSQL
12 22 (0.68%) Relational Database
13 21 (0.65%) GIS
14 19 (0.59%) Azure SQL Database
15 18 (0.56%) PostgreSQL
16 16 (0.49%) Crystal Reports
17 13 (0.40%) DynamoDB
18 12 (0.37%) Big Data
19 11 (0.34%) SQL Server Analysis Services
Development Applications
1 134 (4.14%) JIRA
2 77 (2.38%) Git
3 34 (1.05%) SQL Server Management Studio (SSMS)
3 34 (1.05%) Visual Studio
4 18 (0.56%) Team Foundation Server
5 13 (0.40%) GitLab
6 7 (0.22%) Oracle APEX
7 6 (0.19%) Eclipse
8 4 (0.12%) ESLint
8 4 (0.12%) IntelliJ
8 4 (0.12%) TeamCity
9 3 (0.093%) Jenkins
9 3 (0.093%) NUnit
9 3 (0.093%) SpecFlow
10 2 (0.062%) Bitbucket
10 2 (0.062%) Hudson
10 2 (0.062%) MSTest
10 2 (0.062%) Oracle Forms
10 2 (0.062%) Postman
11 1 (0.031%) Grunt
General
1 1,019 (31.50%) Social Skills
2 643 (19.88%) Finance
3 622 (19.23%) Analytical Skills
4 572 (17.68%) Marketing
5 312 (9.64%) Inclusion and Diversity
6 196 (6.06%) Retail
7 151 (4.67%) Law
8 143 (4.42%) Public Sector
9 124 (3.83%) Manufacturing
9 124 (3.83%) Presentation Skills
10 117 (3.62%) Organisational Skills
11 95 (2.94%) Telecoms
12 92 (2.84%) Legal
13 49 (1.51%) Influencing Skills
14 44 (1.36%) Billing
15 41 (1.27%) Back Office
16 40 (1.24%) Publishing
17 36 (1.11%) Brand Awareness
18 33 (1.02%) Aerospace
19 32 (0.99%) Banking
Job Titles
1 508 (15.70%) Developer
2 493 (15.24%) Senior
3 334 (10.32%) Analyst
4 228 (7.05%) Business Manager
5 218 (6.74%) Consultant
6 212 (6.55%) Technical Specialist
7 210 (6.49%) Linux Specialist
8 207 (6.40%) Architect
9 206 (6.37%) Development Manager
10 197 (6.09%) Lead
11 194 (6.00%) Business Development Manager
12 169 (5.22%) Project Manager
13 129 (3.99%) Senior Data Warehouse Specialist
13 129 (3.99%) Senior Developer
14 127 (3.93%) Senior Linux Specialist
14 127 (3.93%) Senior Technical Specialist
14 127 (3.93%) Senior Unix Technical Specialist
15 121 (3.74%) Solutions Architect
16 100 (3.09%) Dynamics 365 Developer
17 98 (3.03%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 280 (8.66%) .NET
2 203 (6.28%) HTML
3 177 (5.47%) CSS
4 95 (2.94%) .NET Framework
5 94 (2.91%) .NET Core
6 90 (2.78%) React
7 82 (2.53%) Web Services
8 74 (2.29%) ASP.NET
9 70 (2.16%) REST
10 65 (2.01%) XML
11 56 (1.73%) JSON
12 55 (1.70%) RESTful
13 51 (1.58%) ASP.NET MVC
14 49 (1.51%) jQuery
15 47 (1.45%) Laravel
16 40 (1.24%) Next.js
17 38 (1.17%) Vue
18 37 (1.14%) Lightning Web Components
19 36 (1.11%) HTML5 Canvas
20 33 (1.02%) LAMP
Miscellaneous
1 306 (9.46%) Social Media
2 235 (7.26%) Self-Motivation
3 194 (6.00%) Management Information System
4 120 (3.71%) Driving Licence
5 111 (3.43%) Product Ownership
6 92 (2.84%) Enterprise Software
7 60 (1.85%) Onboarding
8 48 (1.48%) Low-Code
9 44 (1.36%) Mobile App
9 44 (1.36%) Replication
10 30 (0.93%) Virtual Team
11 25 (0.77%) Greenfield Project
11 25 (0.77%) Legacy Systems
12 23 (0.71%) Marketing Technology
13 22 (0.68%) Team-Oriented Environment
14 20 (0.62%) Housing Association
15 19 (0.59%) FMCG
15 19 (0.59%) NHS
15 19 (0.59%) Renewable Energy
16 18 (0.56%) Foreign Exchange (FX)
Operating Systems
1 254 (7.85%) Linux
2 212 (6.55%) Ubuntu
3 139 (4.30%) Windows
4 45 (1.39%) Windows Server
5 32 (0.99%) Windows 10
6 16 (0.49%) Android
7 12 (0.37%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 5 (0.15%) Mac OS
10 5 (0.15%) Windows Server 2012
10 5 (0.15%) Windows Server 2019
11 3 (0.093%) Unix
11 3 (0.093%) Windows Server 2016
12 2 (0.062%) AIX
12 2 (0.062%) Oracle Linux
12 2 (0.062%) Windows Server 2008
Processes & Methodologies
1 605 (18.70%) Agile
2 559 (17.28%) Problem-Solving
3 457 (14.13%) Customer Service
4 422 (13.04%) ERP
5 393 (12.15%) Project Management
6 357 (11.04%) Business Intelligence
7 343 (10.60%) Business Development
8 315 (9.74%) Artificial Intelligence
9 297 (9.18%) Cybersecurity
10 294 (9.09%) DevOps
11 286 (8.84%) IT Strategy
12 240 (7.42%) Technology Strategy
13 220 (6.80%) Continuous Improvement
14 214 (6.62%) Analytics
15 207 (6.40%) Roadmaps
16 197 (6.09%) Project Delivery
17 188 (5.81%) B2B
18 183 (5.66%) Stakeholder Management
19 166 (5.13%) Decision-Making
19 166 (5.13%) ITIL
Programming Languages
1 480 (14.84%) SQL
2 317 (9.80%) JavaScript
3 297 (9.18%) C#
4 217 (6.71%) Bash
5 93 (2.87%) Python
6 85 (2.63%) PHP
7 79 (2.44%) T-SQL
8 64 (1.98%) Java
9 42 (1.30%) Apex Code
10 38 (1.17%) PowerShell
11 33 (1.02%) PL/SQL
12 26 (0.80%) C
12 26 (0.80%) R
13 25 (0.77%) TypeScript
14 13 (0.40%) VB.NET
15 10 (0.31%) Kotlin
16 8 (0.25%) Data Analysis Expressions
17 7 (0.22%) SOQL
18 5 (0.15%) Formula Language
19 4 (0.12%) ABAP
Qualifications
1 521 (16.11%) Degree
2 90 (2.78%) Computer Science Degree
3 71 (2.19%) Security Cleared
4 59 (1.82%) SC Cleared
5 50 (1.55%) Microsoft Certification
6 39 (1.21%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.49%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) APMP
10 13 (0.40%) Master's Degree
11 12 (0.37%) PMP
12 11 (0.34%) ITIL Certification
13 10 (0.31%) BPSS Clearance
14 9 (0.28%) Azure Certification
15 8 (0.25%) MCSE
16 7 (0.22%) Postgraduate
17 6 (0.19%) Cisco Certification
17 6 (0.19%) HNC
17 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 121 (3.74%) QA
2 107 (3.31%) SLA
3 89 (2.75%) GDPR
4 53 (1.64%) Data Quality
5 44 (1.36%) Accessibility
6 31 (0.96%) PMO
7 24 (0.74%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 7 (0.22%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) ISO 9000
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) NIST 800
System Software
1 302 (9.34%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 15 (0.46%) Docker
4 10 (0.31%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 9 (0.28%) Active Directory Federation Services
3 9 (0.28%) AirWatch
4 7 (0.22%) Kubernetes
5 6 (0.19%) CloudHub
5 6 (0.19%) Systems Management Server (SMS)
6 5 (0.15%) Autotask
6 5 (0.15%) Rancher
7 4 (0.12%) Cacti
8 3 (0.093%) Galera Cluster
8 3 (0.093%) Single Sign-On
8 3 (0.093%) vCenter Server
9 2 (0.062%) CASB
9 2 (0.062%) PaperCut
9 2 (0.062%) Terraform
10 1 (0.031%) Core Impact
10 1 (0.031%) Microsoft Clustering
10 1 (0.031%) Oracle Identity Management
10 1 (0.031%) SafeCom
Vendors
1 1,387 (42.87%) Microsoft
2 435 (13.45%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 175 (5.41%) SAP
5 106 (3.28%) Oracle
6 87 (2.69%) Google
7 51 (1.58%) Adobe
7 51 (1.58%) HubSpot
8 42 (1.30%) Siebel
8 42 (1.30%) Sitecore
9 37 (1.14%) Cisco
9 37 (1.14%) Optimizely
9 37 (1.14%) Sage
10 28 (0.87%) VMware
11 25 (0.77%) IFS
12 24 (0.74%) Facebook
13 21 (0.65%) Databricks
14 20 (0.62%) FNZ
14 20 (0.62%) Fortinet