Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 12 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 12 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 33 | 52 | 50 |
| Rank change year-on-year | +19 | -2 | 0 |
| Permanent jobs citing Marketing | 5,936 | 5,693 | 9,969 |
| As % of all permanent jobs advertised in the UK | 5.98% | 5.62% | 6.32% |
| As % of the General category | 10.00% | 8.24% | 9.84% |
| Number of salaries quoted | 2,998 | 2,344 | 3,802 |
| 10th Percentile | £26,250 | £31,512 | £31,500 |
| 25th Percentile | £32,500 | £39,437 | £41,250 |
| Median annual salary (50th Percentile) | £45,000 | £55,000 | £55,000 |
| Median % change year-on-year | -18.18% | - | - |
| 75th Percentile | £63,750 | £77,500 | £73,750 |
| 90th Percentile | £82,500 | £92,500 | £95,000 |
| UK excluding London median annual salary | £42,500 | £45,000 | £47,500 |
| % change year-on-year | -5.56% | -5.26% | +5.56% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 59,384 | 69,119 | 101,288 |
| As % of all permanent jobs advertised in the UK | 59.82% | 68.21% | 64.21% |
| Number of salaries quoted | 39,693 | 37,378 | 50,873 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,162 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,500 | £82,000 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 12 May 2024.
Marketing
Top 18 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 12 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +20 | 4,177 | £42,500 | -5.56% | 1,516 |
| England | +4 | 4,058 | £45,000 | -18.18% | 2,537 |
| Work from Home | +2 | 1,938 | £45,000 | -23.73% | 1,302 |
| Scotland | +53 | 1,532 | £42,500 | - | 74 |
| London | +13 | 1,442 | £55,000 | -15.38% | 1,056 |
| South East | +10 | 812 | £43,000 | -4.02% | 373 |
| North of England | -14 | 677 | £42,500 | -15.00% | 477 |
| Midlands | +60 | 466 | £40,000 | -5.88% | 280 |
| North West | +62 | 388 | £45,000 | - | 301 |
| South West | +8 | 354 | £43,500 | +1.16% | 172 |
| West Midlands | +59 | 270 | £40,000 | -11.11% | 163 |
| Yorkshire | -21 | 264 | £41,500 | -20.57% | 145 |
| East of England | -11 | 251 | £43,000 | -25.22% | 132 |
| East Midlands | +50 | 196 | £39,000 | +11.43% | 117 |
| Wales | -27 | 44 | £55,000 | +4.76% | 30 |
| Northern Ireland | +28 | 42 | £35,000 | -46.15% | 12 |
| North East | -38 | 25 | £39,750 | -0.63% | 33 |
| Channel Islands | - | 1 | £67,500 | - | 3 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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