Digital Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Strategy over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 532 343 655
Rank change year-on-year -189 +312 -16
Permanent jobs citing Digital Strategy 399 988 722
As % of all permanent jobs advertised in the UK 0.40% 1.00% 0.45%
As % of the Processes & Methodologies category 0.47% 1.04% 0.47%
Number of salaries quoted 298 282 330
10th Percentile £36,250 £36,025 £33,175
25th Percentile £48,028 £44,438 £42,500
Median annual salary (50th Percentile) £62,500 £55,000 £55,909
Median % change year-on-year +13.64% -1.63% +1.40%
75th Percentile £70,563 £73,751 £82,500
90th Percentile £87,500 £97,375 £100,000
UK excluding London median annual salary £60,000 £49,981 £50,000
% change year-on-year +20.05% -0.04% +9.89%

All Process and Methodology Skills
UK

Digital Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,135 94,784 153,905
As % of all permanent jobs advertised in the UK 85.22% 95.58% 95.76%
Number of salaries quoted 59,872 55,911 82,488
10th Percentile £29,089 £34,000 £33,635
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 18 May 2024.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -151 362 £62,500 +13.64% 166
UK excluding London -218 292 £60,000 +20.05% 99
Work from Home +17 176 £64,080 +28.16% 63
Midlands -81 86 £58,700 +6.73% 21
London +14 84 £67,500 +6.90% 81
West Midlands +1 75 £58,700 -9.21% 12
North of England -56 72 £64,080 +62.23% 20
South West -63 56 £65,500 +40.11% 17
South East -66 52 £53,625 -2.50% 27
North West -12 38 £61,250 +57.91% 10
Yorkshire 0 24 £64,080 +56.56% 8
East of England -13 13 £61,551 +13.46% 6
East Midlands -81 11 £72,500 +31.82% 9
North East -25 10 £64,080 - 2
Scotland -103 8 £60,000 -20.00% 5
Wales -36 4 £33,383 -40.92% 2
Northern Ireland -1 2 - - 2

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (6.52%) SharePoint
2 14 (3.51%) Confluence
3 8 (2.01%) CMS
4 4 (1.00%) Microsoft Exchange
5 2 (0.50%) Apache Spark
6 1 (0.25%) Moodle
Applications
1 23 (5.76%) Microsoft Excel
2 10 (2.51%) Microsoft Office
3 6 (1.50%) Microsoft PowerPoint
3 6 (1.50%) Trello
4 3 (0.75%) MS Visio
5 2 (0.50%) Adobe After Effects
5 2 (0.50%) Adobe Captivate
5 2 (0.50%) Adobe Creative Suite
5 2 (0.50%) Adobe Illustrator
5 2 (0.50%) Adobe Premiere
5 2 (0.50%) InDesign
Business Applications
1 4 (1.00%) Dynamics CRM
Cloud Services
1 72 (18.05%) Power Platform
2 54 (13.53%) Azure
2 54 (13.53%) Microsoft 365
3 43 (10.78%) Dynamics 365
4 26 (6.52%) Power Automate
4 26 (6.52%) PowerApps
5 14 (3.51%) AWS
5 14 (3.51%) PaaS
6 12 (3.01%) Entra ID
6 12 (3.01%) IaaS
7 8 (2.01%) Google Analytics
8 7 (1.75%) GCP
9 5 (1.25%) Azure DevOps
9 5 (1.25%) Azure Sentinel
9 5 (1.25%) Salesforce Sales Cloud
10 4 (1.00%) SaaS
11 2 (0.50%) Adobe Creative Cloud
11 2 (0.50%) Amazon Ads
11 2 (0.50%) Canva
11 2 (0.50%) FinancialForce
Communications & Networking
1 19 (4.76%) Intranet
2 18 (4.51%) WAN
3 13 (3.26%) LAN
4 12 (3.01%) DHCP
4 12 (3.01%) DNS
4 12 (3.01%) Wi-Fi
5 5 (1.25%) Network Security
5 5 (1.25%) SD-WAN
5 5 (1.25%) VLAN
6 4 (1.00%) Internet
7 2 (0.50%) Extranet
7 2 (0.50%) PBX
7 2 (0.50%) VoIP
Database & Business Intelligence
1 59 (14.79%) Power BI
2 8 (2.01%) SQL Server
3 6 (1.50%) Data Warehouse
3 6 (1.50%) SQL Server Integration Services
3 6 (1.50%) SQL Server Reporting Services
4 5 (1.25%) Data Lake
5 4 (1.00%) Azure SQL Data Warehouse
5 4 (1.00%) Azure SQL Database
6 2 (0.50%) Looker
6 2 (0.50%) Metadata
6 2 (0.50%) Metadata Repository
7 1 (0.25%) Big Data
7 1 (0.25%) Microsoft Analysis Services
7 1 (0.25%) MySQL
7 1 (0.25%) Qlik Sense
7 1 (0.25%) QlikView
7 1 (0.25%) SQL Server Analysis Services
7 1 (0.25%) SSDT
7 1 (0.25%) Tableau
Development Applications
1 27 (6.77%) JIRA
2 4 (1.00%) Git
3 2 (0.50%) Rational DOORS
4 1 (0.25%) Team Foundation Server
4 1 (0.25%) Visual Website Optimizer
General
1 83 (20.80%) Finance
2 81 (20.30%) Social Skills
3 63 (15.79%) Public Sector
4 35 (8.77%) Marketing
5 26 (6.52%) Inclusion and Diversity
6 24 (6.02%) Organisational Skills
7 15 (3.76%) Influencing Skills
8 14 (3.51%) Manufacturing
9 13 (3.26%) Legal
9 13 (3.26%) Local Government
10 12 (3.01%) Retail
11 9 (2.26%) Analytical Skills
11 9 (2.26%) Police
12 8 (2.01%) Presentation Skills
13 4 (1.00%) Advertising
13 4 (1.00%) Aerospace
14 3 (0.75%) Telecoms
14 3 (0.75%) Turkish Language
15 2 (0.50%) Digital Economy
15 2 (0.50%) Social Housing
Job Titles
1 92 (23.06%) Senior
2 54 (13.53%) Architect
3 47 (11.78%) Developer
4 45 (11.28%) Senior Manager
5 35 (8.77%) Solutions Architect
6 33 (8.27%) Portfolio Manager
7 32 (8.02%) IT Manager
8 31 (7.77%) Senior Portfolio Manager
9 28 (7.02%) Senior Developer
10 24 (6.02%) Enterprise Architecture Director
11 21 (5.26%) Senior Architect
12 20 (5.01%) Head of IT
12 20 (5.01%) Platform Architect
12 20 (5.01%) Power Platform Architect
12 20 (5.01%) Power Platform Developer
12 20 (5.01%) Senior Solutions Architect
13 19 (4.76%) Dynamics 365 Architect
13 19 (4.76%) Dynamics 365 Developer
13 19 (4.76%) Dynamics 365 Solution Architect
13 19 (4.76%) Senior Dynamics 365 Developer
Libraries, Frameworks & Software Standards
1 15 (3.76%) HTML
2 13 (3.26%) CSS
3 10 (2.51%) React
4 7 (1.75%) Lightning Web Components
5 5 (1.25%) Middleware
6 4 (1.00%) ADO
6 4 (1.00%) PySpark
7 2 (0.50%) React Native
8 1 (0.25%) .NET
8 1 (0.25%) CodeIgniter
8 1 (0.25%) CSS3
8 1 (0.25%) FHIR
8 1 (0.25%) HTML5
8 1 (0.25%) HTML5 Canvas
8 1 (0.25%) Laravel
8 1 (0.25%) Vue
Miscellaneous
1 35 (8.77%) PMI
2 23 (5.76%) Management Information System
3 21 (5.26%) Social Media
4 17 (4.26%) Driving Licence
5 16 (4.01%) Product Ownership
6 8 (2.01%) Greenfield Project
7 7 (1.75%) Data Structures
8 6 (1.50%) Algorithms
8 6 (1.50%) Blog
8 6 (1.50%) Mobile App
8 6 (1.50%) NHS
8 6 (1.50%) Onboarding
9 5 (1.25%) Digital Media
9 5 (1.25%) Freedom of Information
9 5 (1.25%) Low-Code
10 4 (1.00%) Self-Motivation
11 3 (0.75%) e-Learning
11 3 (0.75%) Legacy Applications
11 3 (0.75%) Legacy Systems
11 3 (0.75%) Virtual Team
Operating Systems
1 2 (0.50%) Mac OS
1 2 (0.50%) Windows
1 2 (0.50%) Windows 10
Processes & Methodologies
1 85 (21.30%) Project Management
2 83 (20.80%) Service Delivery
3 71 (17.79%) User Experience
4 70 (17.54%) ITIL
4 70 (17.54%) Problem-Solving
5 63 (15.79%) Business Intelligence
5 63 (15.79%) Decision-Making
5 63 (15.79%) Mentoring
6 62 (15.54%) Agile
6 62 (15.54%) Artificial Intelligence
7 58 (14.54%) Analytics
8 56 (14.04%) Business Strategy
9 54 (13.53%) Continuous Improvement
9 54 (13.53%) Enterprise Architecture
10 53 (13.28%) Coaching
10 53 (13.28%) PRINCE2
10 53 (13.28%) Roadmaps
11 50 (12.53%) ITSM
12 49 (12.28%) Cybersecurity
13 48 (12.03%) Project Delivery
Programming Languages
1 17 (4.26%) SQL
2 13 (3.26%) JavaScript
3 10 (2.51%) T-SQL
4 8 (2.01%) Python
5 6 (1.50%) PowerShell
6 4 (1.00%) C#
7 3 (0.75%) C++
7 3 (0.75%) R
8 2 (0.50%) TypeScript
9 1 (0.25%) Data Analysis Expressions
9 1 (0.25%) Java
9 1 (0.25%) PHP
9 1 (0.25%) Scala
Qualifications
1 57 (14.29%) Degree
2 47 (11.78%) PMI Certification
3 31 (7.77%) APMP
4 21 (5.26%) Security Cleared
5 15 (3.76%) Master's Degree
6 12 (3.01%) A+ Certification
6 12 (3.01%) APMG
6 12 (3.01%) Network+ Certification
6 12 (3.01%) PMP
6 12 (3.01%) SC Cleared
7 10 (2.51%) DBS Check
8 6 (1.50%) Numerate Degree
8 6 (1.50%) TOGAF Certification
9 5 (1.25%) CITP
9 5 (1.25%) PRINCE2 Practitioner
10 4 (1.00%) Azure Certification
10 4 (1.00%) CISSP
10 4 (1.00%) Computer Science Degree
10 4 (1.00%) MBA
10 4 (1.00%) Microsoft Certification
Quality Assurance & Compliance
1 31 (7.77%) Cyber Essentials
2 27 (6.77%) GDPR
2 27 (6.77%) QA
3 13 (3.26%) Accessibility
4 6 (1.50%) SLA
5 5 (1.25%) ISO/IEC 20000
6 3 (0.75%) Data Quality
7 1 (0.25%) Def Stans
7 1 (0.25%) HL7
7 1 (0.25%) PMO
System Software
1 13 (3.26%) Active Directory
2 5 (1.25%) Docker
3 2 (0.50%) VMware Infrastructure
Systems Management
1 6 (1.50%) Microsoft Intune
2 5 (1.25%) Kubernetes
Vendors
1 108 (27.07%) Microsoft
2 22 (5.51%) Salesforce
3 17 (4.26%) Sophos
4 16 (4.01%) ServiceNow
5 12 (3.01%) Adobe
5 12 (3.01%) Google
5 12 (3.01%) Veeam
6 7 (1.75%) Avaya
6 7 (1.75%) Cisco
7 5 (1.25%) SolarWinds
7 5 (1.25%) Zscaler
8 4 (1.00%) OpenAI
8 4 (1.00%) SAP
9 3 (0.75%) Alteryx
10 2 (0.50%) Databricks
10 2 (0.50%) Hootsuite
10 2 (0.50%) IBM
10 2 (0.50%) Ribbon
10 2 (0.50%) Salesforce Marketing Cloud
10 2 (0.50%) VMware