Storytelling
UK
The following table provides summary statistics for permanent job vacancies with a requirement for Storytelling skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Storytelling over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 20 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 485 | 524 | 633 |
| Rank change year-on-year | +39 | +109 | +67 |
| Permanent jobs citing Storytelling | 466 | 532 | 773 |
| As % of all permanent jobs advertised in the UK | 0.47% | 0.53% | 0.47% |
| As % of the Processes & Methodologies category | 0.55% | 0.56% | 0.50% |
| Number of salaries quoted | 189 | 187 | 273 |
| 10th Percentile | £30,800 | £34,723 | £35,000 |
| 25th Percentile | £39,090 | £42,500 | £44,186 |
| Median annual salary (50th Percentile) | £50,000 | £55,000 | £59,000 |
| Median % change year-on-year | -9.09% | -6.78% | -5.60% |
| 75th Percentile | £67,000 | £73,697 | £73,346 |
| 90th Percentile | £89,000 | £96,000 | £84,750 |
| UK excluding London median annual salary | £52,750 | £50,238 | £52,500 |
| % change year-on-year | +5.00% | -4.31% | +16.67% |
All Process and Methodology Skills
UK
Storytelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 85,108 | 95,066 | 155,930 |
| As % of all permanent jobs advertised in the UK | 85.18% | 95.58% | 95.78% |
| Number of salaries quoted | 59,794 | 56,135 | 83,138 |
| 10th Percentile | £29,071 | £34,000 | £33,645 |
| 25th Percentile | £40,000 | £45,000 | £43,750 |
| Median annual salary (50th Percentile) | £55,000 | £61,180 | £60,000 |
| Median % change year-on-year | -10.10% | +1.97% | +9.09% |
| 75th Percentile | £72,500 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £100,000 | £96,250 |
| UK excluding London median annual salary | £50,000 | £55,000 | £52,500 |
| % change year-on-year | -9.09% | +4.76% | +10.53% |
Storytelling
Job Vacancy Trend
Job postings citing Storytelling as a proportion of all IT jobs advertised.
Storytelling
Salary Trend
3-month moving average salary quoted in jobs citing Storytelling.
Storytelling
Salary Histogram
Salary distribution for jobs citing Storytelling over the 6 months to 20 May 2024.
Storytelling
Top 15 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +12 | 389 | £50,000 | -9.33% | 168 |
| Work from Home | +67 | 305 | £45,000 | -10.43% | 76 |
| London | +126 | 237 | £55,000 | -15.38% | 106 |
| UK excluding London | -87 | 205 | £52,750 | +5.00% | 81 |
| Scotland | -27 | 54 | £70,576 | +48.58% | 8 |
| South East | +9 | 44 | £42,500 | -22.73% | 33 |
| Midlands | -4 | 30 | £45,000 | -18.24% | 9 |
| South West | -18 | 26 | £60,000 | +14.16% | 3 |
| East Midlands | +1 | 25 | £55,500 | - | 2 |
| North of England | -52 | 25 | £65,066 | +29.51% | 25 |
| East of England | -37 | 22 | £43,000 | - | 2 |
| Yorkshire | +22 | 15 | £71,991 | +30.54% | 7 |
| North West | -23 | 10 | £31,500 | -37.30% | 13 |
| West Midlands | -3 | 5 | £38,750 | -29.59% | 7 |
| Wales | +9 | 4 | £35,000 | -46.25% | 2 |
Storytelling
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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