Pay per click (PPC)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 741 881 1088
Rank change year-on-year +140 +207 -303
Permanent jobs citing Pay per click 143 94 154
As % of all permanent jobs advertised in the UK 0.14% 0.095% 0.095%
As % of the Processes & Methodologies category 0.17% 0.099% 0.099%
Number of salaries quoted 122 73 83
10th Percentile £29,000 £32,500 £24,250
25th Percentile £31,500 £37,500 £27,375
Median annual salary (50th Percentile) £37,500 £42,500 £45,000
Median % change year-on-year -11.76% -5.56% +12.50%
75th Percentile £48,750 £50,000 £52,500
90th Percentile £56,250 £66,100 £58,750
UK excluding London median annual salary £37,500 £42,500 £32,500
% change year-on-year -11.76% +30.77% -7.14%

All Process and Methodology Skills
UK

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 20 May 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +128 130 £37,500 -12.79% 255
UK excluding London +36 109 £37,500 -11.76% 183
Work from Home +101 71 £39,000 -13.33% 114
North of England +87 56 £40,000 -52.94% 80
North West - 47 £40,000 - 50
London +105 25 £36,750 -26.50% 100
East of England +19 15 £33,500 -10.67% 11
South East -9 15 £36,500 -18.89% 45
Midlands -3 11 £35,000 -12.50% 27
Yorkshire +85 7 £32,500 -73.74% 24
South West -23 7 £37,500 -6.25% 15
West Midlands +16 6 £31,250 -28.57% 12
East Midlands -17 5 £62,500 +56.25% 15
Scotland -66 4 £50,000 +25.00% 8
North East 0 2 £35,000 -6.67% 6
Wales +9 1 £35,000 -

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (11.89%) WordPress
2 10 (6.99%) CMS
3 3 (2.10%) Joomla!
Applications
1 20 (13.99%) Microsoft Excel
2 3 (2.10%) Microsoft Office
2 3 (2.10%) Microsoft PowerPoint
3 2 (1.40%) Spreadsheet
4 1 (0.70%) Photoshop
Business Applications
1 11 (7.69%) Shopify
2 2 (1.40%) Magento
Cloud Services
1 69 (48.25%) Google Analytics
2 63 (44.06%) Google Ads
3 20 (13.99%) Microsoft Advertising
4 7 (4.90%) Amazon Ads
4 7 (4.90%) Google Data Studio
5 4 (2.80%) Power Platform
6 3 (2.10%) Facebook Ads
6 3 (2.10%) Google Tag Manager
7 2 (1.40%) Adobe Analytics
7 2 (1.40%) Firebase
8 1 (0.70%) Asana
8 1 (0.70%) Canva
Communications & Networking
1 1 (0.70%) DNS
Database & Business Intelligence
1 14 (9.79%) Looker
2 6 (4.20%) Tableau
3 4 (2.80%) Power BI
4 2 (1.40%) Big Data
General
1 110 (76.92%) Marketing
2 61 (42.66%) Advertising
3 49 (34.27%) Analytical Skills
4 29 (20.28%) Social Skills
5 25 (17.48%) Retail
6 23 (16.08%) Brand Awareness
7 17 (11.89%) Finance
8 13 (9.09%) Organisational Skills
9 9 (6.29%) Law
10 6 (4.20%) Public Sector
11 5 (3.50%) Publishing
12 4 (2.80%) Presentation Skills
13 3 (2.10%) Digital Healthcare
13 3 (2.10%) Inclusion and Diversity
14 2 (1.40%) Legal
14 2 (1.40%) Pharmaceutical
15 1 (0.70%) Dutch Language
Job Titles
1 35 (24.48%) PPC Manager
2 17 (11.89%) E-Commerce Manager
3 9 (6.29%) SEO Executive
4 8 (5.59%) PPC Executive
4 8 (5.59%) SEO Specialist
5 6 (4.20%) Paid Search Manager
5 6 (4.20%) PPC Specialist
5 6 (4.20%) Search Manager
6 5 (3.50%) Analyst
6 5 (3.50%) Marketing Manager
6 5 (3.50%) Paid Search Executive
6 5 (3.50%) Project Manager
6 5 (3.50%) Senior
7 4 (2.80%) Digital Project Manager
7 4 (2.80%) Lead
8 3 (2.10%) Coordinator
8 3 (2.10%) Digital Marketing Manager
8 3 (2.10%) Senior SEO Specialist
8 3 (2.10%) SEO Manager
8 3 (2.10%) Traffic Manager
Libraries, Frameworks & Software Standards
1 18 (12.59%) HTML
2 14 (9.79%) CSS
Miscellaneous
1 39 (27.27%) Social Media
2 15 (10.49%) Self-Motivation
3 8 (5.59%) Algorithms
4 7 (4.90%) Blog
4 7 (4.90%) Product Ownership
5 6 (4.20%) Analytical Mindset
5 6 (4.20%) Photography
6 4 (2.80%) Graphic Design
7 2 (1.40%) EPoS
7 2 (1.40%) Management Information System
7 2 (1.40%) NHS
8 1 (0.70%) Digital Media
8 1 (0.70%) Driving Licence
8 1 (0.70%) Onboarding
8 1 (0.70%) Tandem
8 1 (0.70%) Video Editing
8 1 (0.70%) Video on Demand
Processes & Methodologies
1 87 (60.84%) Analytics
2 62 (43.36%) SEO
3 61 (42.66%) Digital Marketing
4 45 (31.47%) E-Commerce
5 28 (19.58%) Paid Search
6 26 (18.18%) Marketing Strategy
7 22 (15.38%) Lead Generation
7 22 (15.38%) Time Management
8 18 (12.59%) Conversion Rate Optimisation
9 17 (11.89%) Link Building
10 16 (11.19%) User Experience
11 15 (10.49%) A/B Testing
11 15 (10.49%) Decision-Making
12 13 (9.09%) Actionable Insight
12 13 (9.09%) Email Marketing
13 12 (8.39%) Customer Experience
14 11 (7.69%) Mentoring
14 11 (7.69%) People Management
15 10 (6.99%) B2B
16 9 (6.29%) Project Management
Programming Languages
1 11 (7.69%) SQL
2 2 (1.40%) JavaScript
3 1 (0.70%) Python
Qualifications
1 19 (13.29%) Degree
2 4 (2.80%) DBS Check
3 3 (2.10%) Analytics IQ
4 2 (1.40%) CIPD
Quality Assurance & Compliance
1 7 (4.90%) QA
2 5 (3.50%) Accessibility
3 4 (2.80%) Actionable Recommendations
4 2 (1.40%) GDPR
Vendors
1 101 (70.63%) Google
2 38 (26.57%) Microsoft
3 11 (7.69%) Facebook
4 6 (4.20%) IFS
4 6 (4.20%) Instagram
5 5 (3.50%) Ahrefs
5 5 (3.50%) Screaming Frog
6 4 (2.80%) HubSpot
6 4 (2.80%) Twitter
7 3 (2.10%) Adobe
7 3 (2.10%) Criteo
7 3 (2.10%) Kenshoo
7 3 (2.10%) Pinterest
7 3 (2.10%) TikTok
8 2 (1.40%) Cadence
8 2 (1.40%) Snapchat
8 2 (1.40%) YouTube
9 1 (0.70%) Alteryx
9 1 (0.70%) Databricks
9 1 (0.70%) Salesforce