A/B Testing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for A/B Testing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited A/B Testing over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 713 768 510
Rank change year-on-year +55 -258 +92
Permanent jobs citing A/B Testing 173 208 1,075
As % of all permanent jobs advertised in the UK 0.17% 0.21% 0.66%
As % of the Processes & Methodologies category 0.20% 0.22% 0.69%
Number of salaries quoted 130 105 182
10th Percentile £31,250 £32,900 £40,000
25th Percentile £36,250 £39,000 £50,000
Median annual salary (50th Percentile) £48,750 £55,000 £62,500
Median % change year-on-year -11.36% -12.00% +19.05%
75th Percentile £63,750 £76,250 £81,000
90th Percentile £83,250 £82,500 £85,000
UK excluding London median annual salary £37,500 £47,500 £50,000
% change year-on-year -21.05% -5.00% +17.65%

All Process and Methodology Skills
UK

A/B Testing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 20 May 2024.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +68 172 £50,000 -9.09% 150
UK excluding London +54 122 £37,500 -21.05% 73
Work from Home +60 67 £37,500 -31.82% 82
London +30 49 £66,250 +10.42% 89
North of England +56 45 £45,000 -25.00% 35
South East +31 42 £37,500 -16.67% 26
North West +19 32 £53,750 -17.31% 26
South West -5 21 £32,500 -35.00% 4
Yorkshire +82 13 £26,500 -11.67% 6
Midlands +2 13 £50,000 +40.85% 4
West Midlands +21 12 £50,000 +40.85% 3
Scotland - 1 £45,000 - 1
East Midlands - 1 £52,500 - 1

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.09%) CMS
2 5 (2.89%) WordPress
3 1 (0.58%) SAS
Applications
1 9 (5.20%) Microsoft Excel
2 3 (1.73%) Microsoft Office
3 2 (1.16%) Microsoft PowerPoint
3 2 (1.16%) Trello
Business Applications
1 18 (10.40%) Shopify
2 16 (9.25%) Magento
Cloud Services
1 36 (20.81%) Google Analytics
2 22 (12.72%) Power Platform
3 15 (8.67%) AWS
4 13 (7.51%) Adobe Analytics
5 10 (5.78%) Amazon Kinesis
6 8 (4.62%) Google Ads
7 6 (3.47%) SaaS
8 5 (2.89%) Google Data Studio
9 4 (2.31%) Amazon S3
9 4 (2.31%) Contentsquare
10 3 (1.73%) Google Tag Manager
11 2 (1.16%) Adobe Creative Cloud
11 2 (1.16%) Figma
11 2 (1.16%) GCP
11 2 (1.16%) Microsoft Advertising
12 1 (0.58%) Google Sheets
12 1 (0.58%) Pendo
Communications & Networking
1 2 (1.16%) HTTP
Database & Business Intelligence
1 22 (12.72%) Power BI
2 12 (6.94%) Looker
2 12 (6.94%) Tableau
3 11 (6.36%) Redis
4 10 (5.78%) Amazon Aurora
4 10 (5.78%) DynamoDB
4 10 (5.78%) NoSQL
4 10 (5.78%) PostgreSQL
5 6 (3.47%) Big Data
6 5 (2.89%) Data Warehouse
7 4 (2.31%) Amazon Athena
7 4 (2.31%) Amazon QuickSight
7 4 (2.31%) Amazon Redshift
8 3 (1.73%) QlikView
9 2 (1.16%) BigQuery
9 2 (1.16%) Power Query
10 1 (0.58%) MariaDB
10 1 (0.58%) MySQL
10 1 (0.58%) Relational Database
Development Applications
1 10 (5.78%) Gatling
2 4 (2.31%) Git
2 4 (2.31%) JIRA
3 2 (1.16%) Visual Website Optimizer
4 1 (0.58%) Cypress.io
4 1 (0.58%) Jasmine
4 1 (0.58%) Storybook
General
1 96 (55.49%) Marketing
2 62 (35.84%) Analytical Skills
3 51 (29.48%) Social Skills
4 33 (19.08%) Retail
5 27 (15.61%) Finance
6 16 (9.25%) Brand Awareness
6 16 (9.25%) Telecoms
7 13 (7.51%) Billing
8 11 (6.36%) Electronics
9 8 (4.62%) Publishing
10 7 (4.05%) Presentation Skills
11 6 (3.47%) Advertising
12 4 (2.31%) Banking
12 4 (2.31%) Games
12 4 (2.31%) Inclusion and Diversity
12 4 (2.31%) Organisational Skills
13 3 (1.73%) Public Sector
14 1 (0.58%) Automotive
14 1 (0.58%) Influencing Skills
14 1 (0.58%) Wearables
Job Titles
1 45 (26.01%) Senior
2 20 (11.56%) Analyst
2 20 (11.56%) Developer
3 19 (10.98%) Administrator
4 16 (9.25%) E-Commerce Manager
5 15 (8.67%) E-Commerce Administrator
5 15 (8.67%) Web Administrator
6 14 (8.09%) Customer Experience Manager
7 13 (7.51%) Consultant
8 12 (6.94%) Digital Analyst
9 10 (5.78%) Senior Consultant
9 10 (5.78%) Senior Developer
10 9 (5.20%) Front-End Developer (Client-Side Developer)
11 8 (4.62%) Product Manager
12 7 (4.05%) Data Scientist
12 7 (4.05%) Senior Manager
12 7 (4.05%) Software Engineer
13 6 (3.47%) Senior Front-End Developer
14 5 (2.89%) Paid Search Executive
14 5 (2.89%) Senior Analyst
Libraries, Frameworks & Software Standards
1 41 (23.70%) CSS
1 41 (23.70%) HTML
2 12 (6.94%) React
3 11 (6.36%) GraphQL
4 10 (5.78%) http4s
4 10 (5.78%) REST
4 10 (5.78%) Scalaz
4 10 (5.78%) Web Services
5 9 (5.20%) Node.js
6 7 (4.05%) Lambda Expressions
7 3 (1.73%) jQuery
7 3 (1.73%) Sass
8 2 (1.16%) DOM
8 2 (1.16%) Next.js
8 2 (1.16%) Pandas
8 2 (1.16%) Tailwind CSS
8 2 (1.16%) XGBoost
9 1 (0.58%) Jest
9 1 (0.58%) Redux
9 1 (0.58%) RxJS
Miscellaneous
1 25 (14.45%) Blog
2 21 (12.14%) Product Ownership
3 14 (8.09%) Media Streaming
4 13 (7.51%) Onboarding
5 9 (5.20%) Self-Motivation
6 8 (4.62%) Analytical Mindset
7 7 (4.05%) Social Media
8 4 (2.31%) Algorithms
8 4 (2.31%) FMCG
8 4 (2.31%) Marketing Technology
9 3 (1.73%) Distributed Systems
10 2 (1.16%) Digital Media
10 2 (1.16%) Mobile App
10 2 (1.16%) Mobile Games
10 2 (1.16%) Multi-touch
10 2 (1.16%) New Media
11 1 (0.58%) Greenfield Project
11 1 (0.58%) Legacy Code
11 1 (0.58%) Video Editing
11 1 (0.58%) Video on Demand
Operating Systems
1 2 (1.16%) Windows
Processes & Methodologies
1 96 (55.49%) Analytics
2 58 (33.53%) User Experience
3 54 (31.21%) Agile
4 47 (27.17%) E-Commerce
5 42 (24.28%) Conversion Rate Optimisation
5 42 (24.28%) SEO
6 35 (20.23%) B2B
6 35 (20.23%) Digital Marketing
7 32 (18.50%) Customer Experience
8 29 (16.76%) Market Research
9 28 (16.18%) Marketing Strategy
9 28 (16.18%) Problem-Solving
10 27 (15.61%) CRM
11 23 (13.29%) Roadmaps
12 22 (12.72%) Computer Science
12 22 (12.72%) Digital Analytics
13 19 (10.98%) Actionable Insight
13 19 (10.98%) Continuous Improvement
13 19 (10.98%) Project Management
14 18 (10.40%) Email Marketing
Programming Languages
1 21 (12.14%) JavaScript
1 21 (12.14%) Python
2 19 (10.98%) SQL
3 14 (8.09%) C
4 11 (6.36%) TypeScript
5 10 (5.78%) Scala
6 8 (4.62%) Java
6 8 (4.62%) R
7 6 (3.47%) PHP
Qualifications
1 40 (23.12%) Degree
2 11 (6.36%) Computer Science Degree
3 3 (1.73%) PhD
4 2 (1.16%) ISEB
4 2 (1.16%) ISTQB Foundation Certification
4 2 (1.16%) Master's Degree
Quality Assurance & Compliance
1 11 (6.36%) QA
2 6 (3.47%) Actionable Recommendations
3 3 (1.73%) Accessibility
4 2 (1.16%) GDPR
4 2 (1.16%) ISO 14001
4 2 (1.16%) ISO 9001
4 2 (1.16%) ISO/IEC 27001
4 2 (1.16%) WCAG
System Software
1 1 (0.58%) Docker
Vendors
1 39 (22.54%) Google
2 16 (9.25%) Adobe
3 7 (4.05%) Microsoft
4 5 (2.89%) Glassbox
4 5 (2.89%) Salesforce
5 4 (2.31%) HubSpot
5 4 (2.31%) Intel
5 4 (2.31%) Marketo
6 3 (1.73%) Ahrefs
6 3 (1.73%) Monetate
7 2 (1.16%) Facebook
7 2 (1.16%) Instagram
7 2 (1.16%) Optimizely
7 2 (1.16%) Qubit
7 2 (1.16%) Splunk
7 2 (1.16%) Twitter
8 1 (0.58%) Apple
8 1 (0.58%) Canon
8 1 (0.58%) Hotjar
8 1 (0.58%) SAP