Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 79 114 162
Rank change year-on-year +35 +48 -40
Permanent jobs citing CRM 3,226 3,040 4,271
As % of all permanent jobs advertised in the UK 3.23% 3.06% 2.62%
As % of the Processes & Methodologies category 3.79% 3.20% 2.74%
Number of salaries quoted 2,405 1,963 2,700
10th Percentile £26,250 £35,483 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,600 £57,500 £55,000
Median % change year-on-year -12.00% +4.55% +4.76%
75th Percentile £67,500 £76,250 £72,500
90th Percentile £82,950 £92,500 £90,000
UK excluding London median annual salary £47,500 £52,500 £48,480
% change year-on-year -9.52% +8.29% +7.73%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 20 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +35 2,878 £50,000 -13.04% 1,535
UK excluding London +42 2,154 £47,500 -9.52% 1,067
Work from Home +18 1,307 £54,048 -6.00% 667
London +21 858 £60,000 -7.69% 555
South East +18 612 £47,500 -5.00% 329
North of England +52 530 £47,500 -9.95% 283
Midlands +57 431 £40,060 -15.66% 203
North West +60 317 £47,500 -13.64% 154
West Midlands +64 309 £41,280 -8.27% 111
East of England +50 211 £47,500 -17.39% 96
South West -3 203 £48,750 -2.50% 95
Yorkshire +30 164 £46,500 -7.00% 95
Scotland -18 131 £50,000 -14.69% 38
East Midlands +35 120 £37,500 -24.92% 90
North East +38 51 £57,500 +30.68% 38
Wales -4 30 £57,500 +25.00% 33
Northern Ireland +5 6 £68,750 +7.42% 19
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 213 (6.60%) SharePoint
2 125 (3.87%) CMS
3 62 (1.92%) Microsoft Exchange
4 55 (1.70%) IIS
5 49 (1.52%) Umbraco
6 47 (1.46%) Kentico
7 41 (1.27%) Headless CMS
8 39 (1.21%) Sitecore CMS
9 34 (1.05%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 11 (0.34%) Oracle Workflow
13 10 (0.31%) Apache Spark
14 8 (0.25%) BizTalk Server
15 7 (0.22%) Appian
16 5 (0.15%) nginx
17 4 (0.12%) Apache
17 4 (0.12%) Blackberry Enterprise Server
18 3 (0.093%) Drupal
18 3 (0.093%) Smallworld
Applications
1 287 (8.90%) Microsoft Office
2 228 (7.07%) Microsoft Excel
3 71 (2.20%) Microsoft PowerPoint
4 34 (1.05%) Spreadsheet
5 32 (0.99%) MS Visio
6 19 (0.59%) Trello
7 16 (0.50%) Microsoft Project
8 8 (0.25%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 1 (0.031%) Camtasia
11 1 (0.031%) Notion
Business Applications
1 826 (25.60%) Dynamics CRM
2 142 (4.40%) Salesforce CRM
3 46 (1.43%) Dynamics NAV
4 41 (1.27%) Siebel CRM
5 40 (1.24%) NetSuite
6 25 (0.77%) Dynamics AX
7 19 (0.59%) SAP CRM
8 16 (0.50%) Adobe Campaign
8 16 (0.50%) PlanetPress Connect
8 16 (0.50%) Raiser’s Edge
8 16 (0.50%) SAP S/4HANA
9 14 (0.43%) Sage 200
9 14 (0.43%) Shopify
10 11 (0.34%) NEC Housing
10 11 (0.34%) SAP CX
11 10 (0.31%) Dynamics GP
11 10 (0.31%) SAP SD
12 8 (0.25%) Sage 50
13 7 (0.22%) Magento
13 7 (0.22%) SAP ERP
Cloud Services
1 742 (23.00%) Azure
2 621 (19.25%) Dynamics 365
3 574 (17.79%) Power Platform
4 238 (7.38%) Entra ID
5 222 (6.88%) Power Automate
6 209 (6.48%) Microsoft 365
7 205 (6.35%) PowerApps
8 152 (4.71%) Azure DevOps
9 121 (3.75%) SaaS
10 118 (3.66%) AWS
11 44 (1.36%) Google Analytics
12 42 (1.30%) Serverless
13 41 (1.27%) Kontent
14 37 (1.15%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 28 (0.87%) Azure Logic Apps
17 21 (0.65%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 18 (0.56%) WhatsApp
Communications & Networking
1 218 (6.76%) Broadband
2 210 (6.51%) 5G
3 39 (1.21%) LAN
3 39 (1.21%) WAN
4 36 (1.12%) FTP
5 31 (0.96%) Wireless
6 25 (0.77%) HTTP
6 25 (0.77%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 20 (0.62%) TCP/IP
10 19 (0.59%) Intranet
10 19 (0.59%) SMS
11 16 (0.50%) SAN
12 15 (0.46%) Remote Desktop
13 14 (0.43%) Network Security
14 13 (0.40%) DHCP
15 11 (0.34%) Firewall
16 10 (0.31%) Internet
17 9 (0.28%) Wi-Fi
Database & Business Intelligence
1 309 (9.58%) Power BI
2 210 (6.51%) SQL Server
3 78 (2.42%) Power Query
4 71 (2.20%) MySQL
5 66 (2.05%) Data Warehouse
6 63 (1.95%) SQL Server Reporting Services
7 53 (1.64%) SQL Server Integration Services
8 40 (1.24%) Data Lake
9 35 (1.08%) Tableau
10 33 (1.02%) Oracle BI EE
10 33 (1.02%) Siebel EIM
11 30 (0.93%) NoSQL
12 24 (0.74%) Relational Database
13 21 (0.65%) GIS
14 19 (0.59%) PostgreSQL
15 17 (0.53%) Azure SQL Database
15 17 (0.53%) Crystal Reports
16 13 (0.40%) Big Data
16 13 (0.40%) DynamoDB
17 11 (0.34%) Looker
Development Applications
1 128 (3.97%) JIRA
2 79 (2.45%) Git
3 35 (1.08%) Visual Studio
4 30 (0.93%) SQL Server Management Studio (SSMS)
5 18 (0.56%) Team Foundation Server
6 14 (0.43%) GitLab
7 7 (0.22%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
10 3 (0.093%) Jenkins
10 3 (0.093%) NUnit
10 3 (0.093%) Oracle Forms
10 3 (0.093%) SpecFlow
10 3 (0.093%) TeamCity
11 2 (0.062%) Bitbucket
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Postman
12 1 (0.031%) Grunt
General
1 1,012 (31.37%) Social Skills
2 627 (19.44%) Analytical Skills
3 624 (19.34%) Finance
4 571 (17.70%) Marketing
5 312 (9.67%) Inclusion and Diversity
6 196 (6.08%) Retail
7 153 (4.74%) Law
8 141 (4.37%) Public Sector
9 125 (3.87%) Manufacturing
9 125 (3.87%) Presentation Skills
10 114 (3.53%) Organisational Skills
11 98 (3.04%) Telecoms
12 89 (2.76%) Legal
13 45 (1.39%) Billing
14 42 (1.30%) Back Office
15 41 (1.27%) Publishing
16 36 (1.12%) Brand Awareness
16 36 (1.12%) Influencing Skills
17 34 (1.05%) Aerospace
18 31 (0.96%) Banking
Job Titles
1 508 (15.75%) Developer
2 500 (15.50%) Senior
3 316 (9.80%) Analyst
4 224 (6.94%) Business Manager
5 220 (6.82%) Consultant
6 213 (6.60%) Technical Specialist
7 210 (6.51%) Linux Specialist
8 209 (6.48%) Architect
9 204 (6.32%) Development Manager
10 199 (6.17%) Lead
11 192 (5.95%) Business Development Manager
12 166 (5.15%) Project Manager
13 134 (4.15%) Senior Developer
14 129 (4.00%) Senior Data Warehouse Specialist
15 127 (3.94%) Senior Linux Specialist
15 127 (3.94%) Senior Technical Specialist
15 127 (3.94%) Senior Unix Technical Specialist
16 119 (3.69%) Solutions Architect
17 101 (3.13%) Dynamics 365 Developer
18 98 (3.04%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 276 (8.56%) .NET
2 205 (6.35%) HTML
3 178 (5.52%) CSS
4 93 (2.88%) .NET Core
4 93 (2.88%) .NET Framework
5 91 (2.82%) React
6 84 (2.60%) Web Services
7 73 (2.26%) ASP.NET
8 69 (2.14%) REST
9 67 (2.08%) XML
10 56 (1.74%) JSON
11 55 (1.70%) RESTful
12 50 (1.55%) ASP.NET MVC
13 49 (1.52%) jQuery
14 47 (1.46%) Laravel
15 39 (1.21%) Next.js
16 38 (1.18%) Lightning Web Components
17 37 (1.15%) Vue
18 36 (1.12%) HTML5 Canvas
19 34 (1.05%) HTML5
Miscellaneous
1 306 (9.49%) Social Media
2 232 (7.19%) Self-Motivation
3 194 (6.01%) Management Information System
4 118 (3.66%) Driving Licence
5 115 (3.56%) Product Ownership
6 93 (2.88%) Enterprise Software
7 58 (1.80%) Onboarding
8 47 (1.46%) Low-Code
9 45 (1.39%) Mobile App
10 44 (1.36%) Replication
11 29 (0.90%) Virtual Team
12 25 (0.77%) Legacy Systems
13 24 (0.74%) Greenfield Project
13 24 (0.74%) Team-Oriented Environment
14 22 (0.68%) Marketing Technology
15 19 (0.59%) FMCG
15 19 (0.59%) Foreign Exchange (FX)
15 19 (0.59%) Housing Association
15 19 (0.59%) NHS
15 19 (0.59%) Renewable Energy
Operating Systems
1 255 (7.90%) Linux
2 212 (6.57%) Ubuntu
3 138 (4.28%) Windows
4 46 (1.43%) Windows Server
5 31 (0.96%) Windows 10
6 16 (0.50%) Android
7 11 (0.34%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 6 (0.19%) Windows Server 2012
10 6 (0.19%) Windows Server 2019
11 5 (0.15%) Mac OS
12 4 (0.12%) Windows Server 2016
13 3 (0.093%) Unix
13 3 (0.093%) Windows Server 2008
14 2 (0.062%) AIX
14 2 (0.062%) Oracle Linux
Processes & Methodologies
1 606 (18.78%) Agile
2 566 (17.54%) Problem-Solving
3 460 (14.26%) Customer Service
4 422 (13.08%) ERP
5 396 (12.28%) Project Management
6 350 (10.85%) Business Intelligence
7 338 (10.48%) Business Development
8 314 (9.73%) Artificial Intelligence
9 292 (9.05%) DevOps
10 286 (8.87%) Cybersecurity
11 274 (8.49%) IT Strategy
12 239 (7.41%) Technology Strategy
13 223 (6.91%) Continuous Improvement
14 209 (6.48%) Roadmaps
15 207 (6.42%) Analytics
16 196 (6.08%) Project Delivery
17 186 (5.77%) B2B
18 185 (5.73%) Stakeholder Management
19 168 (5.21%) Decision-Making
20 167 (5.18%) Scrum
Programming Languages
1 471 (14.60%) SQL
2 318 (9.86%) JavaScript
3 290 (8.99%) C#
4 216 (6.70%) Bash
5 90 (2.79%) Python
6 85 (2.63%) PHP
7 74 (2.29%) T-SQL
8 65 (2.01%) Java
9 42 (1.30%) Apex Code
10 37 (1.15%) PowerShell
11 31 (0.96%) PL/SQL
12 27 (0.84%) R
13 26 (0.81%) C
14 25 (0.77%) TypeScript
15 13 (0.40%) VB.NET
16 11 (0.34%) Kotlin
17 9 (0.28%) Data Analysis Expressions
18 7 (0.22%) SOQL
19 5 (0.15%) Formula Language
20 4 (0.12%) ABAP
Qualifications
1 520 (16.12%) Degree
2 90 (2.79%) Computer Science Degree
3 71 (2.20%) Security Cleared
4 60 (1.86%) SC Cleared
5 49 (1.52%) Microsoft Certification
6 39 (1.21%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.50%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) Master's Degree
11 12 (0.37%) APMP
11 12 (0.37%) ITIL Certification
12 11 (0.34%) PMP
13 9 (0.28%) Azure Certification
13 9 (0.28%) BPSS Clearance
14 8 (0.25%) MCSE
15 7 (0.22%) CCNA
15 7 (0.22%) Cisco Certification
15 7 (0.22%) Postgraduate
16 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 113 (3.50%) QA
2 106 (3.29%) SLA
3 90 (2.79%) GDPR
4 53 (1.64%) Data Quality
5 44 (1.36%) Accessibility
6 29 (0.90%) PMO
7 24 (0.74%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 6 (0.19%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) ISO 9000
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) ISO/IEC 17025
System Software
1 305 (9.45%) Active Directory
2 24 (0.74%) VMware Infrastructure
3 15 (0.46%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.82%) Microsoft Intune
2 210 (6.51%) Jamf Pro
3 9 (0.28%) Active Directory Federation Services
3 9 (0.28%) AirWatch
4 6 (0.19%) CloudHub
4 6 (0.19%) Systems Management Server (SMS)
5 5 (0.15%) Autotask
5 5 (0.15%) Kubernetes
5 5 (0.15%) Rancher
6 4 (0.12%) Cacti
7 3 (0.093%) Galera Cluster
7 3 (0.093%) Single Sign-On
7 3 (0.093%) vCenter Server
8 2 (0.062%) CASB
8 2 (0.062%) PaperCut
8 2 (0.062%) Terraform
9 1 (0.031%) Backup Exec
9 1 (0.031%) Core Impact
9 1 (0.031%) Microsoft Clustering
9 1 (0.031%) SafeCom
Vendors
1 1,384 (42.90%) Microsoft
2 437 (13.55%) Salesforce
3 210 (6.51%) CyberArk
3 210 (6.51%) Tanium
4 174 (5.39%) SAP
5 108 (3.35%) Oracle
6 88 (2.73%) Google
7 51 (1.58%) Adobe
8 49 (1.52%) HubSpot
9 43 (1.33%) Siebel
10 42 (1.30%) Sitecore
11 37 (1.15%) Cisco
11 37 (1.15%) Optimizely
12 36 (1.12%) Sage
13 29 (0.90%) VMware
14 26 (0.81%) IFS
15 24 (0.74%) Facebook
16 20 (0.62%) Databricks
17 19 (0.59%) Fortinet
17 19 (0.59%) MuleSoft