Social Listening Contracts

Social Listening
UK

The table below provides summary statistics for contract job vacancies requiring Social Listening skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Social Listening over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 582 693 837
Rank change year-on-year +111 +144 -106
Contract jobs citing Social Listening 2 4 11
As % of all contract jobs advertised in the UK 0.005% 0.007% 0.013%
As % of the Processes & Methodologies category 0.005% 0.008% 0.014%
Number of daily rates quoted 0 4 10
10th Percentile - £191 £350
25th Percentile - £233 £406
Median daily rate (50th Percentile) - £431 £463
Median % change year-on-year - -6.76% -
75th Percentile - £631 £525
90th Percentile - £643 £526
UK excluding London median daily rate - - £500

All Process and Methodology Skills
UK

Social Listening falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,178 49,770 79,013
As % of all contract IT jobs advertised in the UK 85.13% 89.61% 90.64%
Number of daily rates quoted 23,737 34,458 55,587
10th Percentile £300 £325 £350
25th Percentile £413 £438 £436
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £638 £650 £650
90th Percentile £750 £750 £743
UK excluding London median daily rate £500 £500 £490
% change year-on-year - +2.04% +8.89%
Number of hourly rates quoted 2,579 1,678 1,852
10th Percentile £12.75 £10.96 £12.50
25th Percentile £16.00 £15.75 £15.90
Median hourly rate £37.00 £35.65 £26.00
Median % change year-on-year +3.79% +37.12% +13.04%
75th Percentile £61.28 £65.00 £50.15
90th Percentile £72.50 £75.00 £65.25
UK excluding London median hourly rate £38.12 £34.90 £21.00
% change year-on-year +9.23% +66.18% -

Social Listening
Job Vacancy Trend

Job postings citing Social Listening as a proportion of all IT jobs advertised.

Job vacancy trend for Social Listening in the UK

Social Listening
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Social Listening.

Daily rate trend for Social Listening in the UK

Social Listening
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Listening within the UK over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Scotland - 2 - -
UK excluding London - 2 - - 5

Social Listening
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (100.00%) Microsoft Excel
Cloud Services
1 2 (100.00%) Adverity
1 2 (100.00%) GCP
1 2 (100.00%) Google Data Studio
1 2 (100.00%) Google Sheets
1 2 (100.00%) Power Platform
1 2 (100.00%) Sprout Social
Database & Business Intelligence
1 2 (100.00%) BigQuery
1 2 (100.00%) Power BI
1 2 (100.00%) Tableau
General
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Marketing
1 2 (100.00%) Public Sector
1 2 (100.00%) Social Skills
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Social Media Analyst
Libraries, Frameworks & Software Standards
1 2 (100.00%) Regular Expression
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Continuous Improvement
1 2 (100.00%) Data Analysis
1 2 (100.00%) Data Collection
1 2 (100.00%) Data Visualisation
1 2 (100.00%) Decision-Making
1 2 (100.00%) Problem-Solving
1 2 (100.00%) Visualisation
1 2 (100.00%) Web Analytics
Programming Languages
1 2 (100.00%) Python
1 2 (100.00%) SQL
Vendors
1 2 (100.00%) Brandwatch
1 2 (100.00%) Facebook
1 2 (100.00%) Google
1 2 (100.00%) Hootsuite
1 2 (100.00%) Instagram
1 2 (100.00%) Twitter
1 2 (100.00%) YouTube