1 to 1 of 1 Customer Acquisition Jobs in the West Midlands

Managing the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle. Customer Journey Mapping analyzing touch points with the organisation and maximizing commercial opportunities. Working alongside the marketing and web development teams … to monitor and improve the Customer Journey and data capture processes. Monitor and maximize customer lifetime value strategies ensuring maximum profitability. Working closely with the central marketing team and regional sales hubs to ensure the database is segmented effectively for targeted marketing/sales activities. Additionally, assisting in … planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Continually review, improve and enhance data structures, data layouts, fields and automations within the CRM system. Ensure the data is accurate, regularly formatted and maintained through cleansing tools. Administer, integrate and rollout new software more »